9 Tips for Mastering Senior Living Open House Invitations

We love visiting Open Houses and capturing the spirit of each Senior Living community we meet. 

What makes a truly great Open House experience? Is the attendance meeting your expectations?

We know how important it is to have potential residents and their families walk through our doors. 

As we often receive inquiries about the most important aspects to consider when creating these invitations, I'd like to share some key points that can make your open house event a success.

1. Clear, Warm, and Welcoming Language

The tone of your invitation should convey warmth and welcoming. Use clear, concise language that speaks directly to seniors and their families, emphasizing the community and support your residence offers.

2. Highlight Key Features and Amenities

Make sure to highlight the features that set your senior residence apart. Whether it’s the dining options, size of suites, or recreational activities, provide a snapshot of what makes your community special.

Anneline and Kevin Vistamere Senior Living

Anneline and Kevin at Vistamere's "Spring in Your Step" Open House

3. Include Essential Details 

Clearly state the date, time, and location of the open house. Consider including a map or directions, and specify whether guests need to register in advance. Accessibility information is also crucial to ensure everyone feels welcome.

4. Use High-Quality Visuals

Aesthetics are important. Use high-quality images that showcase the residence's amenities and the lifestyle it promotes. Photos and videos of residents (and staff) engaging in activities can create a positive impression.

5. Personal Touches

Personalize where possible. If you can, address the invitee by name. Mentioning something specific to the invitee, like their interest in gardening and your residence’s beautiful gardens, can add a personal touch that makes the invitation more appealing.

6. Provide Contact Information

Include a point of contact for those who have questions or require further assistance. Offering a personal contact can help potential residents feel at ease and facilitate a direct connection.

Highlight what makes your residence stand out, or in this case, jump up!

7. Event Theme

Consider adding a theme to your open house to make it more engaging and memorable. Themes such as "Garden Tea Party," "Vintage Fair," or "Art Showcase" can highlight aspects of your community and encourage participation. Themed decorations, activities, and even themed snacks can create a cohesive and enjoyable atmosphere for all attendees.

8. The Hook

Create a compelling hook to captivate your audience's interest from the outset. This could be a special guest speaker, a unique performance, or an exclusive preview of new amenities.

For instance, announcing a renowned local chef's cooking demonstration or a preview tour of newly renovated facilities can serve as a strong incentive for attendance. The hook should promise something exclusive or valuable that they can’t experience elsewhere or at another time.

9. Follow-Up Mechanisms

Encourage RSVPs and provide an easy way to do so, like a reply card or a simple online registration link. Consider follow-up communications to remind invitees of the event as it approaches.


Creating an effective open house invitation is about making potential residents and their families feel valued and excited about the possibility of joining your community. With these tips, you're well on your way to hosting a successful open house that will leave a lasting impression. 

Feel free to reach out to us if you'd like Digital Seniority to review your open house invitation. We're here to provide our expertise and insights into what's currently working in the senior living industry.

Whether it's fine-tuning your message, enhancing the visual appeal, creating an open house web page, or ensuring the tone is just right, our team can help you optimize your invitation to maximize attendance and impact.

About the author 

Anneline Breetzke

Anneline Breetzke is the key strategist at Digital Seniority, specializing in digital marketing for the Senior Living & Care industry. Her deep understanding and innovative approach make her invaluable to those seeking expert insights in senior care digital communications.

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