Paid Search Advertising

Paid search advertising is a marketing strategy businesses use to pay search engines (such as Google) to place their ads on top of the Search Engine Results Pages (SERPs) when a customer searches relevant keywords.

This is a form of PPC marketing because paid search marketing is only billable when ads are clicked by customers. Placement for your ads vs your competitors’ PPC advertising is determined by a number of factors, including context, keyword popularity, quality of the PPC advertising and associated landing pages, thresholds of ads, keyword bids, and ad extensions.

Paid search marketing is incredibly valuable to your overall digital marketing strategies since it allows you the opportunity to bid for placement above organic SEO results in the SERPs. Combined with well-designed ongoing SEO strategies, effective paid search advertising can improve click-through as well as conversions.

Digital Seniority is the pay-per-click management company that knows the value of a holistic, research-driven paid search marketing campaign for your business, which combines masterful SEO and PPC marketing into a clear, tangible digital marketing strategy.

Paid Social Media Advertising

Paid social media advertising is the method through which businesses pay to have their ads appear on social media platforms, such as Facebook Ads, Instagram Ads, Twitter Ads, etc.

Using paid social media advertising, you can reach a much larger range of potential customers, which are specifically catered to demographics in your bottom-funnel that are more likely to be interested in your products/services.

You can arrange paid social media advertising to assist in boosting the traffic to your organic content on those platforms, or you can create ads designed uniquely for each social media platform.

Digital Seniority is the local pay-per-click advertising firm that you can trust to ensure your paid social media advertising reaches and engages with the right demographics of customers. This way, every dollar you spend on your PPC marketing yields the best possible return.

What is the difference between PPC and SEM?

Contrary to what many people believe (or are encouraged to believe by subpar PPC advertising companies), PPC advertising only includes the Google Ads (formerly Google AdWords) that appear above the SERPs each time a customer uses a search engine and the ads that appear within the Google Display Network.

Search Engine Management (SEM) actually includes not only the PPC advertising at the top of the SERPs but the SEO strategies that go into maintaining a high ranking in the SERPs as well. This means, that each time a customer uses a search engine, the entire page (Google Ads and SERPs) is considered part of your SEM strategy.

While digital marketing agencies often consider Google PPC Ads one and the same as SEM, that’s not the case. Search Engine Marketing refers to SERPs (Search Engine Results Pages), which typically consist of search ads (Google, Microsoft, etc) and organic results (SEO rankings, People Also Ask, Map Listings, knowledge graphs, etc).

How can you provide solutions without identifying the right problems that need to be solved? We take things a step further with thorough research we can use to provide measurable plans that achieve PPC and SEO results.

Digital Seniority is the pay-per-click management company that puts other PPC advertising companies to shame with our in-depth research and transparent strategizing. We not only identify a holistic digital marketing strategy you can use to improve your PPC and SEM campaigns, but our PPC marketing company provides you with steps to reach achievable, incremental goals.

eCommerce PPC Management

ECommerce PPC is the method through which you’ll advertise your store or your products using Google Ads (formerly Google AdWords). This involves everything from optimizing your product pages and feed to running Google Shopping Ads and instituting dynamic targeted campaigns.

Because eCommerce PPC management is so challenging, it’s essential that you work with an eCommerce PPC agency that understands the value of doing detailed competitor research, in order to create an effective customer pipeline that both identifies competitor gaps and creates meaningful, engaging SEO-driven content.

The eCommerce PPC management team at Digital Seniority consists solely of veteran experts passionate about driving results. That’s right, it’s not just a good salesperson with a few new grads managing 20 accounts each.

Does SEO Replace Google Ads & PPC Campaign Management?

Pay-per-click campaign management involves overseeing every facet of the ad spend for your PPC marketing strategies. SEO and PPC advertising should be working together in unison in well-rounded campaigns, instead of being at odds with one another.

Focusing on only SEO or PPC campaign management individually is a wasted opportunity. You need a PPC marketing company that understands the intricacies involved in building a holistic digital marketing strategy that efficiently utilizes both sides of the spectrum.

If you want your online campaign to yield the greatest returns, the PPC agency in charge of your campaign management needs the expertise to amalgamate both SEO and PPC advertising into a single, unified strategy.

Digital Seniority is the pay-per-click management company that can provide PCC campaign management for your business, while also developing a realistic, attainable SEM strategy that works symbolically alongside your PPC campaigns.

Google Pay-Per-Click

When using Google Ads (formerly Google AdWords), PPC advertising companies will sometimes try to tell you that you’re best off putting all your money into a single stream of Google pay-per-click marketing – they’re WRONG.

Using Google Ads (formerly Google AdWords) PPC most efficiently requires in-depth knowledge of both your industry, and the tactics that your competitors are using, as well as how all the different types of PPC marketing available to you can function collaboratively to yield the best possible results.

Experts at Digital Seniority are skilled at preparing Google Ads (formerly Google AdWords) PPC campaigns, so that you can maximize the results you achieve, while also getting better value out of every marketing dollar you spend on Google pay-per-click ads.

Pay-Per-Click Marketing Audit (PPC Advertising)

The best PPC agencies can help you make sense of where your current PPC advertising is lacking through a comprehensive pay-per-click marketing audit.

Don’t settle for a PPC marketing company that’s going to undersell the opportunities available to you. After doing an in-depth pay-per-click marketing audit, we can provide you with a holistic PPC campaign management plan.

Our data-driven approach allows us to remove potential biases, as well as show you where you could be wasting money on pointless clicks that aren’t leading to conversions.

Every good PPC campaign starts with a solid pay-per-click marketing audit, and the most valuable audits start with marketing experts at the best PPC agencies – experts like you’ll find at Digital Seniority.

Costs & Fees Associated with PPC Management

PPC management fees depend on how much direct involvement you’re getting from your pay-per-click advertising company. Your Google Ads will only charge you for the clicks you’re receiving, but a good PPC marketing company will focus on maximizing the reach of your ad spend each month.

Depending on how complex and labour-intensive the needs of your PPC campaigns are, the costs associated with PPC management can fluctuate. Some PPC advertising companies try to see less involvement in the execution and oversight of your PPC campaigns as justification for a lower cost and higher (falsely) perceived value.

The truth is that there should be a reasonable amount of fees associated with PPC management because your campaigns need proper, ongoing oversight to function at peak efficiency. Paying a pay-per-click advertising company to set up a basic campaign and sit on standby until something goes wrong isn’t going to provide you with the value or returns you need.

Pay-per-click campaign management takes time and effort to do properly, and Digital Seniority believes in fair PPC management pricing that reflects both the work our team provides, as well as the returns you can expect to see.

Online Advertising Companies

Online advertising companies are a dime a dozen. You can’t throw a digital rock in a local small business forum without hitting an internet advertising company that claims they’re the best you’ll find.

But we believe there’s a lot more to being an online advertising agency than knowing how to effectively use keywords, create engaging content, or make the highest bids in Google Ads (formerly Google AdWords).

Digital Seniority is an online advertising firm that’s committed to doing things differently than the swarms of “expert website advertising companies” that have flooded the marketing space during the rise of the digital age.

All the recommendations and strategies we put into place are research-based and data-driven. This way, we can always show you exactly where our tactics are derived, as well as the paths to success that each of them can carve for you within your industry.

Choose an online ad agency that takes the mystery out of SEO and PPC campaigns. Then you can see the true value of the money you’re spending, instead of blindly putting your faith in whichever online advertising firm offers you the lowest PPC management pricing.

Digital Advertising Companies

Digital advertising agencies may make a lot of big promises about what you can expect to accomplish if you choose to use their digital advertising solutions. However, many of them will present PPC, SEO, and SEM as though it’s a mystery that can’t be understood by anyone without a doctorate in marketing.

In fact, there’s no reason you can’t understand exactly what digital advertising firms are actually doing for you. However, many digital advertising companies won’t offer up that information, because they don’t want you to realize how simplistic the strategies they’ve developed actually are.

Digital Seniority believes in transparency and data-driven education for business owners. Together, these help you better understand how our digital marketing and advertising agency is enhancing your PPC and SEO campaigns, as well as how to adapt digital advertising solutions for your long-term goals.

Of all the digital advertising agencies available to you, choose one that’s committed to helping you improve your own understanding of PPC/SEO functionality, so you can plan your own campaigns more strategically in the future – not digital advertising companies that are only looking for a monthly paycheck from you.