Google Ads Campaign Management

It’s absolutely essential to be proactive with your Google Ads campaign management strategy.

Google Ads campaigns have overlapping factors to oversee (keywords, ad groups, etc.) that can directly impact the performance/ROI of your entire pay-per-click marketing strategy if they aren’t managed tactfully.

Digital Seniority’s professional Google Ads management service provides holistic Adwords campaign management that allows you to quickly pivot paid advertising strategies, based on our ongoing research and data collection. We also save you money on your costs-per-click and help improve click-through rates.

In turn, this allows you to make effective adjustments to your local pay-per-click advertising whenever necessary, in order to maximize conversions.

Google Search Network – Paid Advertising

The Google Search Network is the group of search engines, search-related websites, and apps where your ads can appear.

The keywords that you use in your website content, as well as your pay-per-click ads, help determine where your business ranks in the Search Engine Results Page (SERPs).

The Google Search Network is a form of inbound marketing, which focuses on creating valuable content within your paid advertising. This way, you can start creating a connection with potential customers that are lower in the funnel and more likely to be interested in the things your business is offering.

Google Display Network – Paid Advertising

The Google Display Network is a group of Google websites, websites of Google partners, apps, and mobile sites that allow you to reach potential customers that are higher up in the marketing funnel.

This form of pay-per-click advertising is effective for reaching a wide array of customers, but is essential that they engage effectively with your target market since many of the people viewing these ads will fall outside your core demographics.

Utilizing the Google Display Network effectively, you can substantially increase your brand awareness. Combined with thorough, expert Google Ads campaign management, Digital Seniority can help turn this additional brand awareness into conversions.

Google Shopping Ads

Google Shopping Ads give depth and tangibility to products that you’re offering through your eCommerce store.

This form of paid advertising allows you to share valuable information directly with customers before they’ve even clicked through on your product. Price, shipping details, as well as images of the products are commonly included to entice customers.

Best of all, Google Shopping Ads can appear at the top or the side of the SERPs, which can give you a strategic advantage over competitors that don’t have professional Google Ads management services that include these types of paid advertising.

Google Ads Pay Per Click Marketing

Pay-Per-Click Marketing is the format in which Google Ads functions.

Each time that someone makes a search through Google or one of its affiliates, Google Ads judges relevant information from the customer side (i.e., location, previous search history, etc.), and then includes appropriate paid advertising from Google’s stable of potential PPC campaigns.

If the customer clicks through on your product, the appropriate cost-per-click is billed to you. You continue to be eligible to appear on Adwords until your daily/weekly/monthly budget has been utilized.

This is why it’s so critical that you use marketing specialists, like those at Digital Seniority, to ensure all of your Google Ads management services are as efficient and effective as possible. Otherwise, you could be wasting your money.

PPC Services by Google Ads Certified
Partner Agency

As a Google Ads partner, Digital Seniority has access to additional insights, support, and education that many other Google Ads management services don’t take advantage of.

We use the additional benefits allowed to us as a Google Ads certified partner agency to increase the range of services we can offer our clients, which in turn, allows us to help you get the most you possibly can out of each Adwords or paid advertising campaign that you run.

Google Ads Audit – Data Has No Room For Bias

Each time we perform a Google Ads Audit, we’re floored by how pathetic the ‘average’ bar has been set for how businesses handle their Google Ads campaign management. Thousands of businesses are NOT getting what they should be from their pay-per-click marketing services.

We take a data-driven approach to designing your paid advertising campaigns to remove any potential biases. We’ll show you where your money is being wasted on pointless clicks that aren’t driving conversions. We can objectively demonstrate where your ad copy can be improved, as well as give you the tools to make those adjustments.

If you want to ensure that your marketing dollars are being deployed in a way that maximizes the return of every dollar spent, so that you can continue increasing conversions and growing your business, you need a Google Ads Audit from Digital Seniority.

YouTube Advertising

YouTube Advertising is a form of outbound marketing, which is more direct than many forms of inbound marketing because it actively interrupts what the customer is doing.

These videos are typically between 10 and 30 seconds in length, although the most common length for a video is around 15 seconds. YouTubers are paid (and you’re charged) for Google Ads appearing on their platform, as long as viewers don’t skip the ad before the 30-second mark.

Outbound marketing like YouTube Advertising needs to be designed strategically because the audience for YouTube Advertising is typically top of the funnel. This means you need a local Google Ads agency with experts that know how to design YouTube Advertising campaigns which will not only get views but actually convert as well.

Google Ads Consulting

Just because you’ve already got an Adwords campaign running, doesn’t mean it’s being run well.

Digital Seniority’s marketing specialists are experts at organizing and implementing your paid advertising campaigns both for international and local pay-per-click campaigns.

We can perform Google Ads consulting services, by evaluating your existing Adwords campaigns and showing you through tangible data how we can improve your results.

Then we can develop a strategy that will allow you to improve the effectiveness of your entire Google Ads marketing strategy, as well as increase the return on every dollar you spend.

Google Map Advertising

Google Map Advertising is an extremely effective way to draw the attention of customers near you.

Using a focus on local Google Ads, you can substantially increase your brand awareness with potential customers that live in your area, which is incredibly valuable for helping your business reach a huge localized, targeted customer base.

We’ll help you implement Google Map Advertising effectively into a well-rounded paid advertising strategy that includes focuses on both outbound marketing techniques like local Google Ads, and inbound marketing strategies using the Google Search Network and Google Shopping Ads.

Google Ads for Small Business

The size of your corporation shouldn’t control how effectively Google Ads for small businesses function.

When you’re starting out and beginning to scale, increasing brand awareness, site traffic, and conversions are absolutely critical to the success of your long-term marketing strategies.

Utilizing Google Ads for your small business gives you the opportunity to begin improving all of those things immediately – as long as it’s done well. Too many small businesses get misled by amateur marketing agencies, who don’t know how to run a wholistic Google Ads campaign that takes every applicable factor into consideration.

That’s why it’s so vital to get professional Google Ads management services you can rely on to create valuable Google Ads that convert. Services like the ones you’ll get from Digital Seniority.

Google Ads for Enterprise

There’s no limit on the size of businesses that can benefit from effective Google Ads campaigns.

Enterprise clients use Google Ads in the same way that small businesses do, although they may not need to focus as heavily on increasing brand awareness if they’re already well-known.

Using carefully designed Google Ads for enterprise clients, Digital Seniority can help make targeted improvements to your overall pay-per-click strategies, including increasing site traffic, improving click-through and conversion ratios, and driving strong customer engagement before they’ve even clicked through on your paid advertisement.