- Professional Marketing Agency Services
- Google Ads Campaign Management
- Google Search Network – Paid Advertising
- Google Display Network – Paid Advertising
- Google Shopping Ads
- Google Ads Pay Per Click Marketing
- PPC Services by Google Ads Certified Partner Agency
- Google Ads Audit – Data Has No Room For Bias
- YouTube Advertising
- Google Ads Consulting
- Google Map Advertising
- Google Ads for Small Business
- Google Ads for Enterprise
Google Ads Management Specialists (formerly AdWords)
Professional Marketing Agency Services
Google Ads is a very powerful lead generation tool when managed correctly, but with all the automation features available, it can be incredibly easy to waste your advertising budget.
Experts in Google Ads that manage campaigns well, aren’t afraid to roll up their sleeves and get their hands dirty manually reviewing, optimizing, and building specific components for your campaign.
In fact, modern pay-per-click advertising is far more challenging than it was only a few years ago, because of these automated features. While you used to be able to simply target a keyword, Google now substitutes “senior homes” for “cottages in muskoka”, and you’re left scratching your head.
Worse yet, now that they hide search term data, you won’t even know where they’re wasting your budget. It requires far more work and integrity to achieve exceptional performance.
Contact us for a Google Ads audit to evaluate your paid advertising performance and see what opportunities are being missed. We use data to deliver insights and help avoid any conflicts of interest.
Advanced expert services
We’re removing the mystery from SEO by taking a measured approach to how we plan. We walk you through each step so that you always know where your budget is going. We hold ourselves accountable, because we know we’ll get you results.
Measurable results to multiply ROI
We set measurable milestones at every stage of your SEO strategy. DSN outlines all the SEO activities that will be part of your growth strategy in a clear, concise schedule that allows you to track realistic results at every stage of your project.
Proactive & wholistic management
Any SEO services company will offer Google Ads or basic SEO packages, but that’s not an effective approach. Our holistic approach as an SEO agency involves taking a look at your entire marketing strategy so that every facet functions symbiotically.
Graphic design & copywriting
In-depth market and competitor-based research allow us to create objectives that are defined by tangible statistics. Educated planning is key to setting the most valuable objectives for you to achieve and getting the most from your SEO agency services.
Google Ads Campaign Management
It’s absolutely essential to be proactive with your Google Ads campaign management strategy.
Google Ads campaigns have overlapping factors to oversee (keywords, ad groups, etc.) that can directly impact the performance/ROI of your entire pay-per-click marketing strategy if they aren’t managed tactfully.
Digital Seniority’s professional Google Ads management service provides holistic Adwords campaign management that allows you to quickly pivot paid advertising strategies, based on our ongoing research and data collection. We also save you money on your costs-per-click and help improve click-through rates.
In turn, this allows you to make effective adjustments to your local pay-per-click advertising whenever necessary, in order to maximize conversions.
Google Search Network – Paid Advertising
The Google Search Network is the group of search engines, search-related websites, and apps where your ads can appear.
The keywords that you use in your website content, as well as your pay-per-click ads, help determine where your business ranks in the Search Engine Results Page (SERPs).
The Google Search Network is a form of inbound marketing, which focuses on creating valuable content within your paid advertising. This way, you can start creating a connection with potential customers that are lower in the funnel and more likely to be interested in the things your business is offering.
Google Display Network – Paid Advertising
The Google Display Network is a group of Google websites, websites of Google partners, apps, and mobile sites that allow you to reach potential customers that are higher up in the marketing funnel.
This form of pay-per-click advertising is effective for reaching a wide array of customers, but is essential that they engage effectively with your target market since many of the people viewing these ads will fall outside your core demographics.
Utilizing the Google Display Network effectively, you can substantially increase your brand awareness. Combined with thorough, expert Google Ads campaign management, Digital Seniority can help turn this additional brand awareness into conversions.
Google Shopping Ads
Google Shopping Ads give depth and tangibility to products that you’re offering through your eCommerce store.
This form of paid advertising allows you to share valuable information directly with customers before they’ve even clicked through on your product. Price, shipping details, as well as images of the products are commonly included to entice customers.
Best of all, Google Shopping Ads can appear at the top or the side of the SERPs, which can give you a strategic advantage over competitors that don’t have professional Google Ads management services that include these types of paid advertising.
Google Ads Pay Per Click Marketing
Pay-Per-Click Marketing is the format in which Google Ads functions.
Each time that someone makes a search through Google or one of its affiliates, Google Ads judges relevant information from the customer side (i.e., location, previous search history, etc.), and then includes appropriate paid advertising from Google’s stable of potential PPC campaigns.
If the customer clicks through on your product, the appropriate cost-per-click is billed to you. You continue to be eligible to appear on Adwords until your daily/weekly/monthly budget has been utilized.
This is why it’s so critical that you use marketing specialists, like those at Digital Seniority, to ensure all of your Google Ads management services are as efficient and effective as possible. Otherwise, you could be wasting your money.
PPC Services by Google Ads Certified
As a Google Ads partner, Digital Seniority has access to additional insights, support, and education that many other Google Ads management services don’t take advantage of.
We use the additional benefits allowed to us as a Google Ads certified partner agency to increase the range of services we can offer our clients, which in turn, allows us to help you get the most you possibly can out of each Adwords or paid advertising campaign that you run.
Google Ads Audit – Data Has No Room For Bias
Each time we perform a Google Ads Audit, we’re floored by how pathetic the ‘average’ bar has been set for how businesses handle their Google Ads campaign management. Thousands of businesses are NOT getting what they should be from their pay-per-click marketing services.
We take a data-driven approach to designing your paid advertising campaigns to remove any potential biases. We’ll show you where your money is being wasted on pointless clicks that aren’t driving conversions. We can objectively demonstrate where your ad copy can be improved, as well as give you the tools to make those adjustments.
If you want to ensure that your marketing dollars are being deployed in a way that maximizes the return of every dollar spent, so that you can continue increasing conversions and growing your business, you need a Google Ads Audit from Digital Seniority.
YouTube Advertising is a form of outbound marketing, which is more direct than many forms of inbound marketing because it actively interrupts what the customer is doing.
These videos are typically between 10 and 30 seconds in length, although the most common length for a video is around 15 seconds. YouTubers are paid (and you’re charged) for Google Ads appearing on their platform, as long as viewers don’t skip the ad before the 30-second mark.
Outbound marketing like YouTube Advertising needs to be designed strategically because the audience for YouTube Advertising is typically top of the funnel. This means you need a local Google Ads agency with experts that know how to design YouTube Advertising campaigns which will not only get views but actually convert as well.
Google Ads Consulting
Just because you’ve already got an Adwords campaign running, doesn’t mean it’s being run well.
Digital Seniority’s marketing specialists are experts at organizing and implementing your paid advertising campaigns both for international and local pay-per-click campaigns.
We can perform Google Ads consulting services, by evaluating your existing Adwords campaigns and showing you through tangible data how we can improve your results.
Then we can develop a strategy that will allow you to improve the effectiveness of your entire Google Ads marketing strategy, as well as increase the return on every dollar you spend.
Google Map Advertising
Google Map Advertising is an extremely effective way to draw the attention of customers near you.
Using a focus on local Google Ads, you can substantially increase your brand awareness with potential customers that live in your area, which is incredibly valuable for helping your business reach a huge localized, targeted customer base.
We’ll help you implement Google Map Advertising effectively into a well-rounded paid advertising strategy that includes focuses on both outbound marketing techniques like local Google Ads, and inbound marketing strategies using the Google Search Network and Google Shopping Ads.
Google Ads for Small Business
The size of your corporation shouldn’t control how effectively Google Ads for small businesses function.
When you’re starting out and beginning to scale, increasing brand awareness, site traffic, and conversions are absolutely critical to the success of your long-term marketing strategies.
Utilizing Google Ads for your small business gives you the opportunity to begin improving all of those things immediately – as long as it’s done well. Too many small businesses get misled by amateur marketing agencies, who don’t know how to run a wholistic Google Ads campaign that takes every applicable factor into consideration.
That’s why it’s so vital to get professional Google Ads management services you can rely on to create valuable Google Ads that convert. Services like the ones you’ll get from Digital Seniority.
Google Ads for Enterprise
There’s no limit on the size of businesses that can benefit from effective Google Ads campaigns.
Enterprise clients use Google Ads in the same way that small businesses do, although they may not need to focus as heavily on increasing brand awareness if they’re already well-known.
Using carefully designed Google Ads for enterprise clients, Digital Seniority can help make targeted improvements to your overall pay-per-click strategies, including increasing site traffic, improving click-through and conversion ratios, and driving strong customer engagement before they’ve even clicked through on your paid advertisement.