LinkedIn Advertising Agency
4 in 10 millionaires use LinkedIn and 4 out of 5 LinkedIn users hold decision-making positions within their company. As a professional network, LinkedIn is a powerful platform to connect with decision-makers and promote your business.
LinkedIn has evolved so far from being a powerful recruiting platform. Microsoft had good reason to acquire LinkedIn in 2016 for US$26.2 billion. If you view LinkedIn as a way to find clients, your perspective on LinkedIn will change.
Primarily used for B2B, it is also effective as a B2C tool. Every professional that is on LinkedIn is also a consumer after all, and with content weighted to B2B, B2C content will stand out when done right.
LinkedIn has been rated the most trusted platform again! Trust is the most valuable social currency and demands that you consider increasing your investment in this platform.
Driving Results on LinkedIn With Effective Paid Advertising
The value of LinkedIn advertising is its valuable audience of professionals, as well as its unrivalled targeting capabilities for each ad format and marketing objective.
Strategically put your brand, product, or service in front of the right people with LinkedIn ads. Grow your business with lead generation, content marketing and brand awareness campaigns.
LinkedIn uses objective-based pricing for ads and generally is more expensive than other ad platforms. With LinkedIn, you are targeting people based primarily on their professional information.
Even though a cost per click might be 5x more expensive than Meta (Facebook), when your objective is reaching a key decision-maker, the ROI is well worth it.
LinkedIn ads are most effective when strategically used as part of an intentional marketing plan/framework. When used in the right place in the customer journey, with the right creatives, and messaging, LinkedIn can be a powerful source of qualified leads and sales for your business.
Types of LinkedIn Ads
There are several types of LinkedIn ads, the most common being Sponsored Content and Sponsored Messaging. However, there are also Text Ads and Dynamic Ads.
We determine the optimal mix of advertising types based on your business objectives, budget, and timeframe.
LinkedIn ads get a “new ad” boost on the platform in terms of impressions and clickthrough rate. This is why, when we craft your LinkedIn ad campaign, we switch up your ads often, at least once a month.
Paid Advertising LinkedIn Services
- Create your digital marketing framework/plan
- Determine the best ad type and objective
- Create and manage LinkedIn ads (new ads monthly)
- Closed-loop reporting to maintain positive ROI
- Audit your LinkedIn organic and paid assets
LinkedIn SEO
“LinkedIn is like Google Search for Professionals.” – John Nemo, LinkedIn Riche$
Professionals use LinkedIn Search to find prospects or businesses to engage with. Similar to website SEO, you need to optimize your LinkedIn Profile and Business Page to be found in LinkedIn’s search results.
When optimized and used correctly, your Company page can become the central hub for your brand. It fosters brand awareness, thought leadership, and engagement.
It is most effective when it is part of your overall digital marketing plan [LINK TO ONE OF OUR CTA PAGES HERE], where content is created within a coordinated framework.
Another benefit of an optimized LinkedIn business page is its position in Google search results! Typically your listing will appear on the 1st or 2nd page of Google results.
Organic LinkedIn Services
- Set up and optimize your Personal page
- Set up and optimize your Company page
- Create Showcase Page/s (Highlight certain aspects of your brand.)
- Create University Pages (if applicable)
- Create Groups
- Content Strategy
- Prospecting Consulting
