Advertising on Pinterest
Pinterest can be thought of as a big visual search and discovery engine. It is a perfect blend of search engine and social media advertising.
In the USA, 48% of users visit Pinterest with the intention to shop. And, 61% of consumers make a purchase after seeing a promoted pin (paid ad).
If your brand is not on Pinterest, it needs to be.
Unlike other social platforms where posts have a short life span, pins remain indefinitely on the platform as a “catalogue of ideas”. Pins created 3 years ago can still be driving significant traffic and conversions.
Pinterest has no problem emphasizing outbound links. Most other platforms prefer to keep you on their platform instead of clicking to other websites.
It is an amazing platform for e-commerce brands with Product Pins enabling consumers to buy easily from the platform. It also enables you to link to multiple e-commerce websites, which is difficult to do with other platforms.
Advertising on Pinterest
Pinterest is most powerful when you combine both organic (free) and paid advertising tools, potentially doubling the ROI on your ad spend.
Ads on Pinterest are met with users that are on the platform looking for new brands, ideas, and inspiration. This is different from Facebook (engaging with friends or family), Instagram (engaging with friends and influencers), or LinkedIn (connecting with professionals).
Although the majority of users are women, ads on Pinterest work well for brands targeting men, too.
You might be surprised at the type of industries that perform well on Facebook. The platform is not only for Home Decor, Recipes, e-commerce, or DIY. We’ve seen success with Manufacturing, SAAS, Real Estate, education, event planning, local business, and other industries.
Type of Ads on Pinterest
- Pinterest Collection Ads
- Pinterest Carousel Ads
- Promoted Pins
- Shopping Ads
- Try-on-product Ads (using augmented reality)
Formats include Standard Pins, Video Pins, Idea Pins, and Carousel Pins.
Ads need some key optimizations to be effective including creative, copy, CTA, targeting, and objectives.
Paid Advertising on Pinterest Services:
- Creating a Marketing Strategy/Framework
- Creating and Managing Ads
- Pinterest Marketing Consulting
Organic Pinterest Services
- Set up and optimize your Pinterest account
- Board Planning
- Advise/Create branded content (pins)
- Optimizing Pins for SEO
- Integration (Website, Facebook, & Twitter)
- Pinterest Marketing Consulting
