In 2022, TikTok has a high engagement rate of 17.99%! Those visiting the app more than once a day spend an average of 52 minutes engrossed in it, surpassing that of Facebook.
TikTok is intercontinental with its largest audience in the USA, and its audience is growing rapidly in the Middle East and Asia.
TikTok advertising helps brands reach younger, content-seeking audiences. It is a perfect fit for international brands targeting women under 35, although not exclusively so.
Why Invest in TikTok Ads?
You can rely solely on organic (unpaid) growth and spend many months building an audience that is engaged with your brand.
However, TikTok ads, like all paid social platforms, are a shortcut to growing your fan base quickly with the right audience.
TikTok ads are more engaging since the campaigns are highly optimized. Greater engagement results in more brand awareness, leads, and sales.
Types of TikTok Ads
There are 5 ad formats for businesses to take advantage of, with *3 extra formats available to managed brands.
- Image Ads
- Video Ads
- Spark Ads
- Pangle Ads
- Carousel Ads
- TopView Ads*
- Branded Hashtag Challenge*
- Branded Effects*
Ready to try TikTok ads?
There’s a saying “don’t create ads, create TikToks”, which sums up the kind of content you need to create for TikTok advertising.
Consult with us to determine the likelihood of your brand succeeding on TikTok. If there’s a possibility, we will recommend taking some budget and testing. Competition is still low on the platform, and for some businesses, this has become their primary channel for awareness and lead generation.