63% of Twitter users follow small businesses, and 60% of users purchase from an SMB. It is also worth noting that Twitter users shop online 6.9x a month.
As such, Twitter is a great platform for generating business growth and connecting with your customers on 1:1 basis.
Twitter Paid Advertising
Twitter uses objective-based ad campaigns, similar to other social platforms. It allows brands to advertise based on the customer journey and different business intents regardless of budget size.
Promoted Tweets are different from Twitter Ads; Promoted Tweets show your tweets in the Twitter stream or search results. Twitter Ads are holistic, comprehensive ad campaigns.
Twitter Ads have a number of different objectives to help businesses reach the right people, drive traffic, and generate leads. These include reach, Video views, Pre-roll views, App installs, Website traffic, Engagement, Followers, and App re-engagements.
Types of Twitter Ads
Twitter offers different types of ads for you to choose from depending on your business objectives.
- Promoted Accounts & Follower Ads
- Promoted Tweets
- Promoted Trends
Ingredients for Twitter Ads Success
There are a few key elements that make for better-performing ads.
- Less than 100 characters
- Add website cards
- Use rich media
- Reply to users
Twitter is growing daily with active monetizable users (despite the bots) and is a hub for active conversations.
The platform has greatly improved its advertising tools, making it easy to advertise and reach the right audience, sparking conversation, and clickthroughs.