We Know The Future of SEO

Search engine optimization is a highly effective internet marketing strategy used to organically promote websites online. At Digital Seniority, we’re passionate about offering competitive, reliable all-inclusive marketing, web development, and SEO agency packages.

We’re experts with years of practical experience working as one of Canada’s best local SEO agencies, and we’re constantly working to stay ahead of the curve, so we can continue offering top-quality SEO marketing services.

• Proven results that are measured in the tangible success stories of our clients
• We seamlessly inherit & improve on strategies from other marketing agencies
• We use data-driven research to help you improve your plans and processes.
• Our holistic approach combines a wide array of tools for an all-inclusive strategy.

On-Page SEO

At its core, on-page SEO refers to all the tactics that you can use within your website to help individual pages rank higher organically in search engines, such as Google.

In the past, SEO agencies would create low-value content pages based on every relevant keyword or meta tag they were trying to target, but as Google algorithms have become more complex, so must our marketing strategies.

On-page SEO already stretches far beyond just creating keyword-driven content. Outdated strategies, such as blogging for the sake of blogging are a waste of time and resources. Expert SEO agency services take a far more measured approach to creating a user experience for your audience(s) – that is the future of SEO.

Off-Page SEO / Link Building / Digital PR

Off-page SEO refers to all the different strategies and activities that you can perform outside of your own website, which have an impact on your domain authority, search engine results pages (SERPs), and your overall SEO rankings. Unfortunately, off-page SEO is often overlooked.

Maximizing the efficiency of an off-page SEO strategy results in improved domain authority, geo-relevancy, category relevance, and site credibility in both Google’s eyes and your users’ perception as well. This is accomplished through link-building or backlinking campaigns established through off-page SEO partnerships with other businesses.

Wholistic off-page SEO can become even more complex. However, most SEO marketing agencies only offer “SEO services” that are not only outdated but focus entirely on on-page SEO tactics.

Content Marketing

Content marketing is a method for the execution of many of the on-page and off-page SEO strategies that your business has put in place. This can take many forms, but good content marketing requires you to create valuable content, which ideally, will increase your site ranking and encourage other sites to backlink to your pages.

Moreover, content marketing should leverage your research to determine where there are gaps within your industry so that you can use your content to fill those gaps. This involves providing visitors with valuable data they can’t readily access elsewhere, such as visual assets, original research, lists, or guides.

Researched, credible, high-quality content marketing will not only improve user perception of your business, but it will help with off-page SEO link building, resulting from other businesses that want to reference your valuable content.

Technical SEO – Indexing & Crawling

While researched, valuable content is essential for establishing credibility, technical SEO refers to how your site is developed so that it allows easy crawling and indexing of your pages by search engines like Google.

Google is constantly getting better at determining the quality of your website code. This is an increasingly important SEO factor, especially because many builders are terrible at executing technical on-page SEO. If content marketing is the front-facing side of your on-page SEO, consider technical SEO the back end.

There are numerous elements required for effective technical SEO, which can either help or hinder indexing and crawling from search engines, such as domain selection, page load speeds, HTTP and CSS designs, and Javascript integration.

International SEO

International SEO is the method through which we make sure that your website is prepared to function properly in every global region you’re targeting so that it’s crawled and indexed to maximize CTRs when you show the right page in SERPs.

International SEO provides two major functions. The first is helping search engines identify which countries your business is trying to target. The second is ensuring the language targeting for your content works properly within those targeted countries.

Large-scale “Enterprise SEO” projects require substantial international SEO considerations when being managed because when websites aren’t architected properly (especially complex pages with custom code and dynamic pages), it can be a recipe for disaster.

SEO for Multilingual Websites

English may be your native language, but it’s only the 3rd most commonly spoken language in the world. SEO for multilingual websites is connected to international SEO practices since its focus revolves around creating optimized content that will make your website organically searchable in other languages.

The most effective SEO for multilingual websites doesn’t rely entirely on Google translate to provide converted copy but instead encourages including native speakers who can help ensure the voice and tone of your website content carries forward into each translation.

Moreover, you need to use relevant SEO structures and tactics on your website. Otherwise, you sacrifice rankings and can even damage your current indexing.

Local SEO

Whether you’re a business that has brick-and-mortar locations in their business model, or a virtual company looking to traffic in any specific localized geographic area, local SEO is an essential practice that helps bring attention to your physical stores.

In practice, local SEO involves helping to increase the reach of your retail stores by improving search engine visibility. This helps create more organic appearances in searches being performed by potential customers, in areas near your store locations.

This is accomplished through the use of tools like Google My Business, adding localize geo-specific content to your website, and optimizing online citations and directions.

eCommerce SEO

Like many other forms of SEO, eCommerce SEO focuses on creating more organic traffic for your business on search engines such as Google. When your potential customers are searching for products that you sell, eCommerce SEO helps you rank higher, so that you get more traffic.

Put simply, ECommerce SEO’s major focus is geared toward bringing clients into your online store and increasing your conversions.

This is accomplished using an SEO strategy designed to increase your rankings within the search engine results pages (SERPs), by optimizing things like headlines, meta tags, internal linking, product descriptions, and your site’s UI/UX.

Comprehensive SEO Audits

SEO audits are a process through which your website’s current performance on search engines is evaluated, and then a plan of action is created to demonstrate where the site can be further optimized to increase your ranking.

Because these SEO audits demonstrate where your current plans and processes may be failing, it helps create actionable plans which can be implemented to out-perform competitors, identify current gaps and overlooked opportunities within your website, locate and minimize exit points from your current site, as well as help provide a better overall customer experience.

We can use SEO audits to analyze your past efforts in a measurable way, so you can see how effective your current efforts are, and help you understand what goals you could achieve with a more holistic SEO strategy.

SEO Research for Strategic Business Insights

SEO research and keyword research are related to finding keywords or phrases within your industry that can be added to your website content in order to improve your SERP rankings.

SEO research isn’t just about finding content gap keywords that will help you rank highly in underused or overlooked keywords, it’s about finding strategic ways to naturally incorporate the SEO and keyword research so that it increases the overall credibility and authority of your website.

Effective SEO and keyword research involve digging deep into their relevance and importance within your target market, and what’s being used effectively by your competition. Using this data, as well as understanding what you’re trying to target and where you want results, your website can be structured to maximize engagement and rankings.

SEO KPIs, Analytics, Attribution & Reporting

Whether you’re a business that has brick-and-mortar locations in their business model, or a virtual company looking to traffic in any specific localized geographic area, local SEO is an essential practice that helps bring attention to your physical stores.

In practice, local SEO involves helping to increase the reach of your retail stores by improving search engine visibility. This helps create more organic appearances in searches being performed by potential customers, in areas near your store locations.

This is accomplished through the use of tools like Google My Business, adding localize geo-specific content to your website, and optimizing online citations and directions.