Let’s be honest, marketing is all about making you money, and one of the best ways is through email. Yes, you read that correctly; it is, to this day, one of the top-performing tools available to sell your products/services and ultimately increase revenue. It boasts an average Return on Investment (ROI) of 36-dollars for every $1 invested; staggering, I know. (1)
Email marketing covers your customers throughout the entire buyer’s journey. Capture cart abandons with personalized messages and promotions that encourage check-out. Set up automated sequences that foster leads by delivering valuable content and cross-promote products based on customer actions. Maintain an after-sales relationship with your customers and clients to increase lifetime value and create a positive brand sentiment. This sentiment drives loyalty loops to generate meaningful referrals and high-quality leads.
While this sounds great, successful email marketing takes more than an eager employee with an email account. At Digital Seniority, we employ experienced marketers who can plan and implement email marketing solutions to scale across various platforms. Don’t miss this opportunity to lower acquisition costs, nurture high-quality leads, and convert more than ever before.
Email Segmentation & List Hygiene
Elevate the value of your content across various audiences and demographics by keeping clean and properly segmented email lists. Place your existing subscribers into different categories and personalize your emails for more authentic customer connections. We’ll help you grow a GDPR / CASL-compliant email list, manage inactive subscribers, and help you win back customers – Call now for a consultation.
Types of Email Marketing
Whether you are just starting with automation or looking to upgrade, we begin by planning. With so many great platforms, it’s hard to know which ones can fit your needs best. Some programs may be more than you need and be burdensome or overcomplicated, while others may underperform or lack the versatility you require. Whatever the solution, it’s client-specific. Our consultations always ensure the best automation for your business and offer full-scale marketing and sales automation services.
Send out mass emails to announce promotions, flash sales, events, and other exciting news about your business.
Follow up on purchases with personalized messages with complete transaction records to keep your customers happy.
Automatically follow up on customer actions with personalized emails to nurture leads and promote loyalty.
Lead Nurturing / Re-Engagement
Nurturing is all about understanding the nuances of your leads’ timing and needs. That’s why it’s important to define your buyer personas to reach.