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Web accessibility has transformed into a vital industry benchmark and serves as an essential foundation for any website, especially in the Senior Living & Care niche.
What is Web Accessibility?
Web accessibility aims to provide equal opportunities for all website users, including those with disabilities.
How to Ensure Web Accessibility
Achieving accessibility compliance requires utilizing various techniques and technologies, such as adhering to web standards and following guidelines like the Web Content Accessibility Guidelines (WCAG).
Accessibility needs to be maintained, and is not to be treated as a one-time task.
How an Accessible Website Benefits You
By improving web accessibility, you can tap into a significant market segment – around 15% of the world’s population who have disabilities.
Moreover, a WebAIM study found that a whopping 83.4% of such users struggle to access online content. What’s more, 71.5% of these users abandon sites that present accessibility challenges.
By designing an accessible website, you can delight your customers while lowering bounce rates.
3 Reasons Accessibility Matters
“Why do I need an accessible website?”
1. Mitigate Litigation Risk
In 2018, the Department of Justice (DOJ) clarified that websites fall under the category of public accommodations and must adhere to ADA Title III requirements.
Over 300,000 website owners received Demand Letters in 2021 for having inaccessible websites. The average settlement cost was around $30,000.
To avoid this huge financial and reputational risk in an industry like Senior Living & Care, it’s crucial to make your website more accessible.
2. Competitive Advantage
Senior Living & Care websites serve age groups that have an increased percent of visual, auditory, physical, and cognitive impairments. Seniors account for around 17% of the population in the USA, and 19% in Canada.
By making your website accessible, you are able to reach this underserved sector, gaining a competitive edge.
Accessibility also plays a role in reducing your bounce rates and making sure that everyone can access your site’s content.
3. It’s the Right Thing to Do
Make a statement that you value diversity, equity, and inclusivity by prioritizing accessibility on your website.
This sends a resoundingly positive message that they truly care about seniors and everyone in your community.
Ultimately, web accessibility is the “right thing to do.”
3-Minute Overview of the accessWidget
How can I make my website accessible?
Introducing our partner, accessiBe, who leads the industry with their cutting-edge technology called accessWidget. This revolutionary AI and machine learning-powered solution is designed to enhance accessibility on your website without breaking the bank. Say goodbye to manually fixing accessibility issues and hello to a cost-efficient software solution that automates the process.
How does it work?
Watch this 3-minute demo and this video of a person who is blind using accessWidget.
Are there tax incentives?
Yes. Up to a $5,000 tax credit is available to business owners that invest in accessibility. Click here to download the IRS tax incentive information and the tax forms for your tax professional to review.
What does it cost?
The cost to implement this is US$550/yr or US$49/mo per domain. This price includes:
- Full AI & Widget Capabilities
- Compliance with ADA, AODA, EAA, WCAG & more
- Accessibility statement & certification of performance
- AI-Powered screen reader & keyboard navigation
- Accessibility widget for UI and design remediation
- AI-Powered daily compliance monitoring and scans
- Monthly AI-Powered accessibility compliance audits
- Litigation Support Package
Need an audit?
Find out now if your website
is WCAG & ADA compliant
ADA Title III
Marketing & Website Sales
Hours of operation
Monday – Friday 9:00AM – 05:00PM EST
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