What is Conversion Rate Optimization (CRO)?
Whether you’re trying to get customer data through forms on your landing pages or you’re selling products through an eCommerce business, your ultimate goal with your website is to get customers to perform an action.
The amount of people that perform this action determines your conversion rate, and Conversion Rate Optimization or CRO, is the process of maximizing the percentage of users that will perform your desired action through your website.
This process can look a little bit differently, depending on the part of the business that the CRO is meant to be applied to. Ecommerce Conversion Rate Optimization will look a bit differently from how Conversion Rate Optimization impacts SEO or website design.
The key to success is understanding the differences between different types of CRO improvement, and how to implement them alongside other effective marketing strategies.
Thankfully, Digital Seniority has a number of Conversion Rate Optimization experts. Our specialists have the experience and skills to improve your CRO across every area of your business, and fix those areas where you might be having problems.
We can accomplish all of this with Conversion Rate Optimization pricing that works in tandem with all the other services your business needs to create an effective, affordable holistic service package.
Ecommerce Conversion Rate Optimization
Our experts will start to assist in improving your eCommerce Conversion Rate Optimization by putting together a content strategy that ensures you’re taking advantage of each part of the marketing funnel in the correct way.
You may want to improve your conversions, but you’ll need the site traffic to back that up, so we’ll create a plan for you that targets both the top-of-funnel to draw more organic traffic, as well as key bottom-of-funnel strategies to maximize your conversions.
Next, we’ll focus on improving your product and category pages, so that all product images and descriptors are appealing and engaging.
In addition to a plethora of other conversion increasing strategies (i.e., improving your UI and UX, increasing add-to-cart rates, etc.), we’ll also spend some time researching and evaluating your cart abandonment rate, so we can start taking steps to minimize these conversion losses.
Together, Digital Seniority’s specialists will create a well-rounded plan to improve your business’ overall Conversion Rate Optimization best practices.
Conversion Rate Optimization & SEO
The goal of strong SEO is to transform your website into a machine that takes in visitors and spits out conversions, so it’s no surprise that SEO and Conversion Rate Optimization go hand-in-hand.
Using an effective SEO strategy, you won’t just be pulling traffic to your website, you’ll be drawing in quality traffic. Many people are convinced that SEO simply entails bringing in more website traffic as a whole, but the truth is that’s only half of the story.
Those site visitors don’t mean anything to your bottom line if they don’t convert. Drawing 10 visitors a day vs 10,000 visitors a day only makes a difference to your bottom line if those visitors translate to increased conversions as well. Otherwise, you’re just bolstering your bounce rate.
That’s why your SEO Conversion Rate Optimization involves creating a plan for meaningful website content and drawing in the right kinds of visitors, who will be more likely to click your all-important action buttons.
Let us show you how we can increase your website conversion rate through our Conversion Rate Optimization services.
We’ll create a balanced strategy that will demonstrate how much more SEO can help, when you put strategic SEO best practices to work alongside strong CRO techniques.
Conversion Rate Optimization & Your Website Design
Of course, we couldn’t talk about Conversion Rate Optimization without website design and how much connects these two theories together.
The impact of your website design on customers when they first click-through, directly impacts their desire to continue with whatever action you’re requesting of them.
For instance, if a customer tries to visit your site, but it takes too long to load, they’ll simply click away. 1 for your bounce rate, 0 for your conversions.
Also, functionality is important. If your website’s buttons don’t work, the images or spacing is broken, or they can’t easily find what they’re looking for, the customer will simply leave. They may even immediately search out competitor sites with better functionality.
Alongside our other Conversion Rate Optimization services and best practices, we’ll show you how we can improve both your site’s UI and UX to maximize your digital customer journey to encourage higher conversion rates.
Digital Seniority is the Conversion Rate Optimization agency that can do all this for you – and more. CRO is only a fraction of what we can do to foster growth for your business.
