What are Website Maintenance Services?
When you hire a WordPress maintenance company to handle website maintenance for small businesses, they’re actually monitoring a number of different elements that keep your website looking good and functioning at maximum efficiency.
These elements could include upgrades, security updates, support for addressing change requests, adding pages or content, adding or expanding on functionality, preventing or addressing hacks, just to name a few.
An experienced website maintenance company like Digital Seniority can manage all of these features in the background, keeping a close eye on your site’s performance through a combination of state-of-the-art tools and expert staffing.
Usually, major website maintenance services are done in two parts: periodically scheduled check-ups that are arranged at set intervals, as well as 24-hour monitoring services that ensure the website is always functioning properly and remains protected from potential security threats.
It’s important to maintain both sides of this spectrum, otherwise it could lead to major functionality or security issues for your site over time.
Why is Website Maintenance Very Important to Your Business?
There are dozens of reasons why website maintenance is absolutely vital to the success of your business.
Without a WooCommerce website maintenance company, your site’s speeds could begin to drop, which ultimately leads to a significant drop in conversions. Google tells us that every 1 second delay on a website directly correlates to 7% reduction in conversion rate.
A WordPress maintenance company will also help prevent and catch hacks as soon as they happen, which reduces the amount of downtime that your site experiences due to these issues.
Website maintenance even impacts how your site looks. Tons of companies just use plug-in updaters that can actually cause your website’s functionality or visual designs to break when updates don’t work as expected.
You need someone checking these things and watching out for them, so that issues can be addressed as soon as possible. Every minute your online store is offline translates to potential lost conversions.
More than that, if you’re in eCommerce, you can’t afford not to have website maintenance in place. Your customers’ information is at risk, and if you lose that information, you could face significant liabilities depending on your location.
Website maintenance for small businesses is essential, which is why you need a website maintenance company like Digital Seniority in your corner.
Some Key Benefits of Website Maintenance
The benefits of using a WooCommerce website maintenance company are truly a diverse and wide-reaching spectrum of benefits.
Faster websites mean a better user experience for your customers, which leads to better engagements and then to higher conversions.
When your website looks good and functions properly, people associate that positive imagery and functionality with your brand, which makes it easier to connect with customers and build stronger long-term relationships with them.
You also won’t need to continually rebuild your website every 3-5 years, because you’ll have a website maintenance company at your disposal that can enhance and update your site as new features and plug-ins become available.
Without these features, your website will quickly fall out of style and out of order. In order for your business to be successful, it’s essential (especially for eCommerce companies) to ensure your website is always running at peak performance.
How Often Should a Website be Maintained?
This is a question that’s challenging to answer generally, because it really depends on a number of different factors, such as the complexity of your website, how many visitors you get, and how much revenue you’re generating.
The short answer is – frequently, thoroughly, and rigorously.
The long answer is that every website will have its own challenges, based on the individual needs of the business, the business’ content and marketing plans, as well as ensuring that all eCommerce elements are always functioning at peak efficiency.
You need a WordPress maintenance company that will take every step necessary to maximize the functionality and security of your website, so that you can achieve the highest levels of success and growth possible at every opportunity.
If you aren’t regularly having your website maintenance performed, it’s time to stop and think about the opportunities that you could be missing out on.
Let us show you the difference that a professional website maintenance company can make.
