About Digital Seniority®

Senior Sector Digital Marketing Specialists

Meet our team and discover why we passionately chose this vital industry, infusing our digital marketing with unique empathy.

Wondering who we work with?

Products, services, or residences that serve seniors well.

Kyle Simourd

Digital Seniority worked with us on our digital marketing and SEO, for the launch of a seniors residence with over 130 suites. In about 20 months, in the midst of the COVID pandemic, we have leased up to 90% occupancy, with an abundance of leads that have come digitally. Thanks!!!

Welcome to Digital Seniority!

We're a unique team of marketers - a boutique agency committed solely to the Senior Living & Care sector.

Our choice to specialize in this vibrant, essential niche has led us to deep industry insights and a thorough understanding of the senior living landscape.

Regrettably, this industry often gets shortchanged in the marketing department, with generic strategies that fail to deliver.

We challenge this trend by crafting tailored digital marketing strategies that hit the mark, understanding that advertising and website design for senior living require a specific, deeper touch.

Our aim goes beyond just delivering effective solutions - we generate quality leads, boost occupancy, and ultimately enrich lives and communities in this sector.

It's more than business; it's about commitment and empathy, which is the heart of Digital Seniority.

Anneline speaking on marketing at Our Kids / Comfort Life Lunch & Learn

Our vision is simple: we serve with the ultimate goal to enrich the lives of older adults.

Anneline Breetzke
Our Mission

To transform the way senior living communities and care providers connect with their audiences in the digital world. Where older adults can engage with the most suitable residence or service provider for their needs.

Our Objective

To increase occupancy and sales by cultivating meaningful partnerships, creating tailored digital strategies, and continuously optimizing these efforts to produce high quality leads.

Our Commitment

To empower senior living communities and care providers, helping them reach out to the world while keeping their unique voice. We tailor our strategies to every client’s narrative, listening before we speak, and understanding before we act.

The Difference We Make

Our approach goes beyond just driving numbers. We focus on fostering authentic connections between service providers and their audiences. It's about building trust, showcasing your excellence, and keeping your community - or service - at the heart of everything we do.
Meet the Team

The Faces Behind the Magic

Behind every project or strategy is a hard-working, responsive team dedicated to delivering excellence. Our team loves working together. In fact, the only time a team member leaves is when they have grown so much that their brightness needs new shores. We don’t hold anyone back, but lead with an open hand that believes we’ll be rewarded in other ways - and we have been.

Meet our innovative team of strategists, designers, and marketers who are as invested in your success as you are.

Anneline Breetzke
Focused on impact, I bring together strategy and innovation to help senior care organizations grow with purpose and clarity.
Founder & CEO
Jocelynne Ramakrishnan
I love connecting with our senior living clients each week, learning how to best serve them, and finding new ways to make a meaningful impact in their communities!
Media & Senior Living Specialist
Naseema Paruk
I am dedicated to fostering strong client relationships and delivering exceptional results through strategic thinking & proactive problem-solving.
Client Success Manager
Anastasiia Parashchak
I bring brands to life with design aesthetics, capturing the essence of each identity and translating it into visuals that resonate and captivate.
Head of Web & Graphic Design
Dewan Chapman
Blending innovative PPC tactics with strong client relationships, I help senior care organizations reach their goals and grow with confidence.
Head of PPC & Google Ads
Laurna Van der Westhuizen
I love PPC for its ever-evolving nature - every day brings new challenges, keeping it dynamic, exciting, and impactful!
PPC & Paid Social Manager
Jussi Oikarinen
I enjoy adapting to ever-changing search engine algorithms, as an opportunity to drive growth and visibility across the senior living industry.
Head of SEO
Michael Asante-Adusei
I bridge web and social media to create cohesive, paid social strategies that elevate senior living communities and connect them with the right audience.
SMM & Paid Social Manager
Meet the Team

The Faces Behind the Magic

Behind every project or strategy is a hard-working, responsive team dedicated to delivering excellence. Our team loves working together. In fact, the only time a team member leaves is when they have grown so much that their brightness needs new shores. We don’t hold anyone back, but lead with an open hand that believes we’ll be rewarded in other ways - and we have been.

Meet our innovative team of strategists, designers, and marketers who are as invested in your success as you are.

Anneline Breetzke
Focused on impact, I bring together strategy and innovation to help senior care organizations grow with purpose and clarity.
Founder & CEO
Jocelynne Ramakrishnan
I love connecting with our senior living clients each week, learning how to best serve them, and finding new ways to make a meaningful impact in their communities!
Media & Senior Living Specialist
Naseema Paruk
I am dedicated to fostering strong client relationships and delivering exceptional results through strategic thinking & proactive problem-solving.
Client Success Manager
Anastasiia Parashchak
I bring brands to life with design aesthetics, capturing the essence of each identity and translating it into visuals that resonate and captivate.
Head of Web & Graphic Design
Dewan Chapman
Blending innovative PPC tactics with strong client relationships, I help senior care organizations reach their goals and grow with confidence.
Head of PPC & Google Ads
Laurna Van der Westhuizen
I love PPC for its ever-evolving nature - every day brings new challenges, keeping it dynamic, exciting, and impactful!
PPC & Paid Social Manager
Jussi Oikarinen
I enjoy adapting to ever-changing search engine algorithms, as an opportunity to drive growth and visibility across the senior living industry.
Head of SEO
Michael Asante-Adusei
I bridge web and social media to create cohesive, paid social strategies that elevate senior living communities and connect them with the right audience.
SMM & Paid Social Manager
Fungai Chiwarira
I turn data into actionable insights that help senior living communities make smarter decisions and achieve measurable success.
Head of Analytics
Daniyal Oliveira
I'm on a quest to decode search engine mysteries and turn data-driven insights into impactful strategies that drive real-world success.
SEO Manager
Diana Bielnitska
I craft compelling, detail-driven designs that elevate brands, with a special focus on senior living.
Graphic Design
Maggie Caldwell
With a heart for senior care and a people-first approach, I build meaningful connections to match communities with the support they need through Digital Seniority.
Business Development
Jessica Sive Yan Hing
I combine strategy, creativity, and data to craft campaigns that deliver measurable impact. I love helping businesses reach the right audience across various international markets.
PPC Strategist
Enrico
I build intuitive, reliable apps and tools tailored to the senior living sector -combining clean code with user-friendly design to support real-world needs.
Website & App Developer
Angelique Swain
I write SEO-driven content with purpose and empathy that connects with seniors and highlights the heart of the communities we serve.
SEO Content Strategist
Olgerd Didyk
I do design, website development on webflow and all that stuff
Design & Developer
See more...

Our commitment

It is our commitment to empower senior living communities and care providers, helping them reach out to the world while keeping their unique voice. We tailor our strategies to every client’s narrative, listening before we speak, and understanding before we act.

The team at Digital Seniority make the world of digital marketing better. Their multi-faceted, multi-skilled team is a wealth of information and knowledge and we are so pleased by how they have worked alongside us every step of the way to help us realize our brand vision and support our digital presence.

+356%
Conversion rate for SEO

Levante Living has been partners with Digital Seniority for over a year now and we are very pleased with their efforts on our behalf. Working with Anneline and her team has been a pleasure--they go above and beyond to get the work done to drive leads and increase occupancy. Looking forward to future collaboration!

+356%
Conversion rate for SEO

Partnering with Digital Seniority has been a blessing and an absolute pleasure. We consider them to be an extension of our own business, an integral part of our marketing operations. Anneline and her team bring a wealth of knowledge and expertise in digital marketing, specifically in the senior living industry.

+356%
Conversion rate for SEO

I am delighted to share my overwhelmingly positive experience with Digital Seniority. We recently hired Digital Seniority to complete a much-needed upgrade of our branding and templated print designs. From the moment we engaged with Anneline and her team, it was evident that we had found a design partner with an unparalleled eye for detail and a profound understanding of the senior living marketing space.

+356%
Conversion rate for SEO

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Our values

Explore the core principles that guide our every action and decision in championing the senior living and care sector.

1

Positive Impact

To make a positive impact on our world. Where our work has meaning, contributing to the greater good of society.

2

Partnerships

The term 'partnership' originates from the word meaning 'joint heirs'. It signifies shared success, mirroring our value: we thrive together.

3

No ‘BS’

We uphold transparency, presenting genuine, unaltered results. Where a 'conversion' is aligned with actions that matter, not mere traffic or clicks.

4

Excellence

We consistently go above and beyond. We take pride in our work and never settle for shortcuts or delegate to inexperienced hands.

5

Innovation

​​Innovative thinking ​propels us forward. We're always looking for​ fresh solutions in an ever-evolving digital landscape.

6

Lifelong Learning

We pursue knowledge, embracing tools like AI and staying updated with trends to amplify our services, not replace the personal touch.

7

Leadership

We're self-driven leaders, guiding our teams and clients from a foundation of expertise, experience, and genuine care.

8

Gold Spotting

One of our joys is searching for the untapped potential (gold) in a person or organization, and then finding ways to bring it to the fore.

9

Unpretentious

We don’t pretend to be something we’re not. We’re a small yet formidable team, often in casual attire, dedicating our all to your success.

10

Diversity, Equity & Inclusion

Holding a fierce stand as a 100% woman-owned, 2SLGBTQIA+ affirming venture, we foster a culture of inclusivity and respect.

Every interaction is free from prejudice or bias, embracing individuals of all backgrounds, orientations, and identities. We stand united against any shade of discrimination, be it racial, age-based, gendered, or any other form.

Read our policies for more detail.
1

Positive Impact

To make a positive impact on our world. Where our work has meaning, contributing to the greater good of society.

2

Partnerships

The term 'partnership' originates from the word meaning 'joint heirs'. It signifies shared success, mirroring our value: we thrive together.

3

No ‘BS’

We uphold transparency, presenting genuine, unaltered results. Where a 'conversion' is aligned with actions that matter, not mere traffic or clicks.

4

Excellence

This is both a strength and weakness for our team. We tend to go way over-and-beyond to deliver exceptional quality of work. We take pride in what we do, and simply cannot ‘half-ass’ or outsource what we do to juniors.

5

Innovation

​​Innovative thinking ​propels us forward. We're always looking for​ fresh solutions in an ever-evolving digital landscape.

6

Lifelong Learning

This is a big one for us. We are constantly taking new courses, learning new tools, and students of any trends that can serve our clients better. That’s why technology like AI plays an important role in our service as a value-add, not a replacement

7

Leadership

We are self-starters, initiative-takers, leaders of our own lives first. When we work with a client, we guide from a place of expertise, experience, and care.

8

Gold Spotting

One of our joys is searching for the gold (untapped potential) in a person or organization, and then finding ways to bring it to the fore.

9

Unpretentious

We don’t pretend to be something we’re not. We’re a small, but mighty team. You’ll often see us casually dressed, with a smile, working hard on your account.

Integrity

Diversity, Equity & Inclusion

This is extremely important to us. As a 100% woman-owned, LGBT-affirming, business - we do not tolerate any form of harassment, prejudice, or discrimination. Whether between the team members or anyone we work with. We welcome and affirm people of all sexual orientation and gender identification. We value diversity and oppose racial discrimination, ageism, sexism, able-bodyism, and sizeism.

Read our policies for more detail.

Let’s Chat!

Speaking with people in the Senior Living & Care sector is something we genuinely enjoy. Working in this field can be challenging, and the privilege is ours to make every interaction with you a valuable one.

Canada/Global Office
+1 (888) 376-0044
Mississauga, ON
USA Office
+1 (415) 800-1979
San Francisco, CA
Kim Petersen

Levante Living has been partners with Digital Seniority for over a year now and we are very pleased with their efforts on our behalf. Working with Anneline and her team has been a pleasure--they go above and beyond to get the work done to drive leads and increase occupancy. Looking forward to future collaboration!

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