Cost-effective Pay-per-Click Management
Drive Occupancy & Sales with Industry-Specific Google Ads Strategies
Google Ads and PPC (Pay Per Click advertising) stand as vital lifelines for senior living and care brands, particularly when organic SEO isn't yet generating qualified traffic.
By harnessing these paid strategies, you tap into bottom-of-funnel interest, directly connecting with individuals actively in search of your services.
The pinpoint accuracy of Google Ads ensures you draw in more qualified leads in line with their specific searches.
Additionally, by featuring your Google Business Profile listing through an ad, you remain prominently positioned for those nearby, boosting both awareness and conversions within your local community.
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Why Senior Care Brands Choose Google Ads
Instant Visibility
Google Ads offers immediate online prominence, ensuring seniors and their families find your services first.
Target Active Searchers
Reach your desired audience - be it seniors or their loved ones - at the decision-making point with precise targeting.
Measurable ROI
Transparent tracking and analytics provide clear insights into ad performance and return on investment.
Flexibility & Control
Adjust campaigns in real-time based on feedback, ensuring optimal results and budget efficiency.
What's Behind Our Trusted Google Ads Success?
We delve into the distinct needs and behaviors of the senior demographic and your unique selling proposition.
Prioritizing terms tied to your specific offering, and negating redundant terms to reduce ad spend waste.
Developing ads that resonate, empathize, and engage with older adults and their families.
Emphasizing pivotal moments like residence tours and care consultations.
Ensuring budget translates to genuine inquiries and tangible engagements.
Harnessing years of experience in the senior living and care niche.
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Our Google Ads Pay Per Click Ecosystem
Google Ads' pay-per-click is shaped by keyword relevance, ad alignment, landing page efficacy, and past metrics, which influence Google's quality score. Partner with an agency that holistically optimizes for peak engagement and conversions in senior living and care.
Analysis & Consultation
We begin by understanding the unique nuances of the senior care industry and discussing your specific goals.
Keyword Research
Identifying high-value, relevant keywords based on search behaviors of seniors and their families to ensure targeted ad placements.
Campaign Structuring
Organizing ad groups, campaigns, and settings to target different avatars and senior care services effectively and efficiently.
Ad Creation & Design
Crafting compelling, senior-focused ad copy complemented by engaging visuals or video content, if applicable.
Page Optimization
Ensuring that the user's post-click experience aligns with the ad's message and is optimized for conversions such as tours or consultation bookings.
Conversion Tracking
Implementing tracking tools to measure key actions like form submissions, calls, and other valuable user interactions.
Campaign Management
Regularly monitoring, tweaking, and optimizing campaigns based on performance data to ensure maximum ROI.
Reporting & Analysis
Providing clear, actionable insights and recommendations to continually refine and enhance campaign performance.
Digital Seniority worked with us on our digital marketing and SEO, for the launch of a seniors residence with over 130 suites. In about 20 months, in the midst of the COVID pandemic, we have leased up to 90% occupancy, with an abundance of leads that have come digitally. Thanks!!!
Digital Seniority worked with our firm every step of the way to develop and execute a successful digital marketing strategy that was crucial in leasing up our recent apartment development. Would highly recommend Anneline and her team!
I am delighted to share my overwhelmingly positive experience with Digital Seniority. We recently hired Digital Seniority to complete a much-needed upgrade of our branding and templated print designs. From the moment we engaged with Anneline and her team, it was evident that we had found a design partner with an unparalleled eye for detail and a profound understanding of the senior living marketing space.
Digital Seniority is a wonderful, caring company that did a remakable website for us. They are professional and personable. They really cared about what we did and how we felt about things. They embraced the "spirit" of our organization and delivered a proof of concept that needed very little tweaking. They created a new logo that simplified our old logo yet kept the regional appeal. The final website is easily navigable, easy to change when needed and looks great. I wouldn't hesitate to recommend them to digitally capture the essence of your organization.
The team at Digital Seniority make the world of digital marketing better. Their multi-faceted, multi-skilled team is a wealth of information and knowledge and we are so pleased by how they have worked alongside us every step of the way to help us realize our brand vision and support our digital presence. From website and SEO to lead generation and technology enhancements the team has added a ton of value to our marketing strategy. I especially appreciate their ability to be flexible, nimble, and responsive no matter what project we're working on or the challenges encountered Truly a valued extension of our marketing team!
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Levante Living has been partners with Digital Seniority for over a year now and we are very pleased with their efforts on our behalf. Working with Anneline and her team has been a pleasure--they go above and beyond to get the work done to drive leads and increase occupancy. Looking forward to future collaboration!
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Partnering with Digital Seniority has been a blessing and an absolute pleasure. We consider them to be an extension of our own business, an integral part of our marketing operations. Anneline and her team bring a wealth of knowledge and expertise in digital marketing, specifically in the senior living industry.
Let’s Chat!
Speaking with people in the Senior Living & Care sector is something we genuinely enjoy. Working in this field can be challenging, and the privilege is ours to make every interaction with you a valuable one.
Levante Living has been partners with Digital Seniority for over a year now and we are very pleased with their efforts on our behalf. Working with Anneline and her team has been a pleasure--they go above and beyond to get the work done to drive leads and increase occupancy. Looking forward to future collaboration!
Frequently Asked Questions
