Future-proof your senior brand with Meta ads
Full-Funnel Facebook Advertising & Instagram Ads
Today, leads need a minimum of 22 brand interactions for independent living, assisted living, and memory care; and 28 for life plan communities before deciding.
Full-funnel Meta ads allow you to meet your leads wherever they are in their journey, creating deep, meaningful connections that not only raise awareness but also drive conversions.
If you're not continually filling your marketing funnel, your sales and occupancy levels will eventually decline.
Meta ads is one of the most cost-effective ways to future-proof your residence by keeping your funnel full.
Why Senior Living Brands Choose Meta Ads
Brand Expansion & Recognition
Expand your brand's reach, enhancing recall with seniors and decision-making family members on a vast network. Keep your brand top-of-mind.
Full-Funnel Customer Engagement
Seamlessly guide prospects through each stage in the customer journey, keeping your funnel full so there's no shortage of leads as occupancy levels wane.
Enhanced Lead Generation
Facebook and Instagram is one of our top lead generators, consistently capturing inquiries and tour bookings far below the industry's average cost per lead.
Cost-Effective Targeted Marketing
Meta ads provide targeted audience engagement and lead generation at a fraction of traditional marketing costs. Strategic media buyers know how to leverage this for growth.
Why Clients Trust Our Meta Ads Success Rate
We masterfully tailor full-funnel campaigns for the Senior Living & Care audience that deliver impactful results at reduced acquisition costs.
We intercept and optimize essential touchpoints, engaging seniors and their families through smart segmentation and retargeting.
Our landing pages are designed to resonate with the unique needs and aspirations of seniors and the adult child ensuring optimal lead and sales conversion.
Navigating the complexities of senior care requires empathy. Our content is crafted both visually and emotionally to resonate with the Senior Living audience.
As a recognized Facebook Marketing Partner, we harness exclusive tools, setting our clients apart in the Senior Living & Care market.
We use advanced techniques that build brand momentum. No ads are haphazard, each has its place in the overall lead-generation strategy.
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Our Meta Ads Blueprint for Senior Living & Care
We create marketing engines that build brand and lead-generation momentum with campaigns that resonate deeply with seniors and their loved ones.
Client Discovery
Understand the mission, values, and personality of each client.
Understand the client's goals, timeline, and budget.
Analyze competitors in their location or market.
Strategic Research
Map out customer journeys for each client persona.
Identify touchpoints, key messaging, objections, & competitor comparisons.
Determine the marketing mix and the role Meta is to play.
Technical Setup
Configure necessary tools and integrations including Facebook Business Manager, Pixel setup, and event tracking.
Integrate call tracking software for better lead reporting.
Web form tracking and email automation.
Digital Assets
Design conversion-optimized landing pages,if needed.
Create and curate engaging visuals.
Draft compelling ad copy variations.
Audience Segmentation
Create and refine custom audience lists.
Create retargeting audience segments.
Refine messaging to move prospects along the customer journey.
Campaign Launch
Initiate the campaign, ensuring all components align with the strategic vision and budget parameters.
Continuously monitor initial performance metrics.
Performance Analysis
Regularly review data-driven insights.
Make necessary adjustments to optimize ad performance, conversion rates, and overall ROI.
Review performance over various timeframes and assess for trends.
Test, Optimize, & Scale
Continuously test different ad variables, from creative elements to audience segments.
Compound social proof and optimize campaigns.
Scale successful strategies to maximize results and ROI.
Digital Seniority worked with us on our digital marketing and SEO, for the launch of a seniors residence with over 130 suites. In about 20 months, in the midst of the COVID pandemic, we have leased up to 90% occupancy, with an abundance of leads that have come digitally. Thanks!!!
Digital Seniority worked with our firm every step of the way to develop and execute a successful digital marketing strategy that was crucial in leasing up our recent apartment development. Would highly recommend Anneline and her team!
I am delighted to share my overwhelmingly positive experience with Digital Seniority. We recently hired Digital Seniority to complete a much-needed upgrade of our branding and templated print designs. From the moment we engaged with Anneline and her team, it was evident that we had found a design partner with an unparalleled eye for detail and a profound understanding of the senior living marketing space.
Digital Seniority is a wonderful, caring company that did a remakable website for us. They are professional and personable. They really cared about what we did and how we felt about things. They embraced the "spirit" of our organization and delivered a proof of concept that needed very little tweaking. They created a new logo that simplified our old logo yet kept the regional appeal. The final website is easily navigable, easy to change when needed and looks great. I wouldn't hesitate to recommend them to digitally capture the essence of your organization.
The team at Digital Seniority make the world of digital marketing better. Their multi-faceted, multi-skilled team is a wealth of information and knowledge and we are so pleased by how they have worked alongside us every step of the way to help us realize our brand vision and support our digital presence. From website and SEO to lead generation and technology enhancements the team has added a ton of value to our marketing strategy. I especially appreciate their ability to be flexible, nimble, and responsive no matter what project we're working on or the challenges encountered Truly a valued extension of our marketing team!
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Levante Living has been partners with Digital Seniority for over a year now and we are very pleased with their efforts on our behalf. Working with Anneline and her team has been a pleasure--they go above and beyond to get the work done to drive leads and increase occupancy. Looking forward to future collaboration!
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Partnering with Digital Seniority has been a blessing and an absolute pleasure. We consider them to be an extension of our own business, an integral part of our marketing operations. Anneline and her team bring a wealth of knowledge and expertise in digital marketing, specifically in the senior living industry.
Let’s Chat!
Speaking with people in the Senior Living & Care sector is something we genuinely enjoy. Working in this field can be challenging, and the privilege is ours to make every interaction with you a valuable one.
Partnering with Digital Seniority has been a blessing and an absolute pleasure. We consider them to be an extension of our own business, an integral part of our marketing operations. Anneline and her team bring a wealth of knowledge and expertise in digital marketing, specifically in the senior living industry.
Frequently Asked Questions
