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Web accessibility has transformed into a vital industry benchmark and serves as an essential foundation for any website, especially in the Senior Living & Care niche.
Web Accessibility
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What is Web Accessibility?
Web accessibility aims to provide equal opportunities for all website users, including those with disabilities.
How to Ensure Web Accessibility
Achieving accessibility compliance requires utilizing various techniques and technologies, such as adhering to web standards and following guidelines like the Web Content Accessibility Guidelines (WCAG).
Accessibility needs to be maintained, and is not to be treated as a one-time task.
How an Accessible Website Benefits You
By improving web accessibility, you can tap into a significant market segment – around 15% of the world’s population who have disabilities.
Moreover, a WebAIM study found that a whopping 83.4% of such users struggle to access online content. What’s more, 71.5% of these users abandon sites that present accessibility challenges.
By designing an accessible website, you can delight your customers while lowering bounce rates.
3 Reasons Accessibility Matters
“Why do I need an accessible website?”
Mitigate Litigation Risk
In 2018, the Department of Justice (DOJ) clarified that websites fall under the category of public accommodations and must adhere to ADA Title III requirements.
Over 300,000 website owners received Demand Letters in 2021 for having inaccessible websites. The average settlement cost was around $30,000.
To avoid this huge financial and reputational risk in an industry like Senior Living & Care, it’s crucial to make your website accessible.
Competitive Advantage
Senior Living & Care websites serve age groups that have an increased percent of visual, auditory, physical, and cognitive impairments. Seniors account for around 17% of the population in the USA, and 19% in Canada.
By making your website accessible, you are able to reach this under-served sector, gaining a competitive edge.
Accessibility also plays a role in reducing your bounce rates and making sure that everyone can access your site’s content.
It’s the Right Thing to Do
Make a statement that you value diversity, equity, and inclusivity by prioritizing accessibility on your website.
This sends a resoundingly positive message that they truly care about seniors and everyone in your community.
Ultimately, web accessibility is the “right thing to do.”
The Solution: AI-Powered Web Accessibility
Maximize Accessibility with Special Pricing Through Our Partnership
The senior living and care sector caters to a unique audience, many of whom may face diverse accessibility challenges.
In recognizing this, we've forged a strong partnership with accessiBe, ensuring that your website is not only compliant but also welcoming to all seniors and their families.
In terms of pricing, while the standard rate is ~US$490/yr or US$49/mo per domain, our partnership means advantages for you.
Through our partnership with accessiBe, we proudly offer a 10% discount off their listed sales price with a 7-day free trial.
Moreover, we provide additional hands-on support, making your website's transition to full accessibility as seamless as possible.
Key Benefits of Our Accessibility Solution
Features & Capabilities
Compliance & Standards
Support & Reliability
Frequently Asked Questions
