Transformative Branding

Trusted Graphic Design & Branding Crafted for Senior Living

Our holistic approach ensures your senior care brand is consistent, memorable, and perfectly aligned with the values and dignity of the communities you serve.

Much more than just looking good!

Transformative Design for Senior Living Communities

With years of industry experience, we understand the visual nuances that appeal to seniors and their families.

Graphic design and branding aren't just about aesthetics. They play a pivotal role in storytelling, building trust, facilitating informed decisions, and fostering connections that are invaluable in this industry.

For senior living communities, it paints a vivid picture of a life filled with care, community, and comfort. By elevating the visual perception of your facility, you're not just selling rooms, you're promising an enriching experience.

5. Test
3. Ideate
1. Empathize
2. Define
4. Prototype

Trust Begins with Brand Consistency & Excellence

Instant Trust (First Impressions Matter)

Professional graphic design establishes immediate trust and credibility with potential residents and families.

Evoke Emotional Connection

Tailored design resonates emotionally, making seniors and their families feel understood, and cared for, crucial factors when choosing a senior living community.

Stand Out in the Market

Distinctive graphic design and branding sets senior communities apart in a competitive market, making it easily recognizable and memorable.

Streamline Decisions

Effective graphic design simplifies complex information, making it easier for seniors and their families to understand services, amenities, and care options, thereby aiding in the decision-making process.

Bridging Brand Values with Visual Excellence

Clients rely on our graphic and branding design because we expertly merge the unique nuances of the senior living sector with compelling visuals, ensuring their brand resonates authentically with their target demographic.
A
Visual Branding

We craft a cohesive and resonant visual narrative tailored to the senior demographic, ensuring your community's values, mission, and unique identity are unmistakably conveyed across every touchpoint.

B
Logo Design

We craft unique, memorable, modern logos that encapsulate the essence of your senior living and care brand.

C
Website Graphic Design

Tailoring web visuals to the senior demographic, we create user-friendly and engaging website designs that not only look good but also drive conversions.

D
Print Design

From informative brochures to professional business cards, our print designs ensure your senior living community stands out.

E
Signage

Our signage solutions are designed with clarity, visibility, and brand alignment in mind. They not only guide visitors but also elevate the exterior ambiance of your senior living community.

F
Online & Social Media

We design compelling graphics for online ads and social media that align with your brand, engaging and resonating with the tech-savvy audience, and amplifying your online presence.

Is Your visual Brand Still Fresh and Resonant?

Are your visuals still making an impact, or have they started blending into the background noise? Your visual image significantly impacts the success of your marketing efforts. Discover the potential a fresh perspective can bring: request an audit.

From Vision to Visual: Our Methodology

Discover how we transform your unique vision into impactful visuals through our comprehensive design and branding process.

* Specific to Branding services.
1

Discovery & Research

Understand the mission, values, personality, limitations and target audience of each client.

Review of your current brand position.

*Market research and analysis.

2

Conceptualization

Brainstorm and develop initial concepts.

*Create a visual reference board that captures the desired look, feel, and style of the logo and color palette: Moodboard.

3

Sketch & Composition

Submit rough design direction sketches for feedback.

Compose the selected concept, combining elements and typography.

4

Design Iteration

Craft detailed design elements, from logos to color palettes.

Multiple iterations ensure that every aspect is refined and resonates with the senior community.

* Specific to Branding services.
5

Feedback & Revision

Collaborative feedback and revisions.

6

Style Integration

*Apply the new or refreshed brand elements across all platforms.

*Seamlessly integrate to present a cohesive brand image.

7

Delivery

Deliver the approved final product in their desired formats.

*Deliver assets such as Brand Style Guides, Social Media Brand Kits, etc.

8

Impact Monitoring

*Monitor the performance and impact of your new branding.

Ensure it's effectively connecting with and captivating your target audience.

Mini Case Studies

Send a Message
356%
Conversion rate increased by 110% across all channels and 356% for SEO
Established Multi-Residence
United Active Living
Loyalist Retirement Residence
Established Single Residence
400%
Increase in Leads
Grandview Retirement Living
New Single Residence
80%
Occupancy in 10 Months

Digital Seniority worked with us on our digital marketing and SEO, for the launch of a seniors residence with over 130 suites. In about 20 months, in the midst of the COVID pandemic, we have leased up to 90% occupancy, with an abundance of leads that have come digitally. Thanks!!!

Kyle

Digital Seniority worked with our firm every step of the way to develop and execute a successful digital marketing strategy that was crucial in leasing up our recent apartment development. Would highly recommend Anneline and her team!

Kevin

I am delighted to share my overwhelmingly positive experience with Digital Seniority. We recently hired Digital Seniority to complete a much-needed upgrade of our branding and templated print designs. From the moment we engaged with Anneline and her team, it was evident that we had found a design partner with an unparalleled eye for detail and a profound understanding of the senior living marketing space.

Greer

Digital Seniority is a wonderful, caring company that did a remakable website for us. They are professional and personable. They really cared about what we did and how we felt about things. They embraced the "spirit" of our organization and delivered a proof of concept that needed very little tweaking. They created a new logo that simplified our old logo yet kept the regional appeal. The final website is easily navigable, easy to change when needed and looks great. I wouldn't hesitate to recommend them to digitally capture the essence of your organization.

Christine

The team at Digital Seniority make the world of digital marketing better. Their multi-faceted, multi-skilled team is a wealth of information and knowledge and we are so pleased by how they have worked alongside us every step of the way to help us realize our brand vision and support our digital presence. From website and SEO to lead generation and technology enhancements the team has added a ton of value to our marketing strategy. I especially appreciate their ability to be flexible, nimble, and responsive no matter what project we're working on or the challenges encountered Truly a valued extension of our marketing team!

Arianne

Levante Living has been partners with Digital Seniority for over a year now and we are very pleased with their efforts on our behalf. Working with Anneline and her team has been a pleasure--they go above and beyond to get the work done to drive leads and increase occupancy. Looking forward to future collaboration!

Kim

Partnering with Digital Seniority has been a blessing and an absolute pleasure. We consider them to be an extension of our own business, an integral part of our marketing operations. Anneline and her team bring a wealth of knowledge and expertise in digital marketing, specifically in the senior living industry.

Scott

Let’s Chat!

Speaking with people in the Senior Living & Care sector is something we genuinely enjoy. Working in this field can be challenging, and the privilege is ours to make every interaction with you a valuable one.

Canada/Global Office
+1 (888) 376-0044
Mississauga, ON
USA Office
+1 (415) 800-1979
San Francisco, CA
Christine

Digital Seniority is a wonderful, caring company that did a remakable website for us. They are professional and personable. They really cared about what we did and how we felt about things. They embraced the "spirit" of our organization and delivered a proof of concept that needed very little tweaking. They created a new logo that simplified our old logo yet kept the
regional appeal. The final website is easily navigable, easy to change when needed and looks great. I wouldn't hesitate to recommend them to digitally capture the essence of your organization.

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Frequently Asked Questions

Why is branding so important for senior living communities and senior-centric brands?
How does graphic design specifically cater to the senior demographic?
What print materials are essential for senior living marketing?
How often should we refresh our branding and design elements?
How do you ensure our branding is consistent across digital and print mediums?
Can you integrate our new branding into our existing marketing materials and strategies?
How do you approach signage design for senior living communities?
What ROI can we expect from investing in professional graphic design and branding?