Digital Marketing Agency for
Senior Living & Care
Retirement Communities
Take the strategic, measurable approach to sales and move-ins.
The Senior Living & Care industry is highly under-served. We have a
proven track record of generating massive growth that you can measure
in the form of new customers/residents.
Our Services
Whether you are looking to open a new residence, or have been established for many years, our team is able to provide you with a 360° perspective and the right marketing mix to meet your goals.
Get Started – Select An Option:
Digital Marketing Audit
Digital Seniority has never done a digital audit for a senior living client without uncovering massive opportunities for improvement in web design, advertising, SEO, social media, email, and more.
Request a Quote
Select this option if you more or less know the service/s you’re interested in. We will book a time with you to ask more questions and then prepare a quote tailored to your needs.
Free Consultation
We offer a free 15-minute consultation to answer questions and help assess your needs. If you are looking for consulting services or marketing strategy, please request a quote.
Digital Seniority is a trusted brand in digital marketing
for the Senior Living and Care industry.
60+
Retirement Communities
in USA + Canada
100%
Increased Occupancy
Some clients even have waitlists!
4,536%
Increase Qualified Leads
Our current record growth
30+
Years Industry Expertise
We know your industry inside-out
Why do our customers love us?
We earn trust by by delivering top-notch marketing services specific to the unique needs of your industry.
Digital marketing has become a powerhouse of lead generation in the seniors’ housing sector. In some cases, our clients are seeing more than 75% of their leads coming from effective online initiatives.
Heather Green
I had the pleasure of working with Digital Seniority over the past few years on SEO, Web, Paid Facebook and Google Ads. Extremely knowledgeable, very easy to work with, and focused on business and marketing goals.
Careen Chrusch
Digital Seniority worked with us on our digital marketing and SEO, for the launch of a seniors residence with over 130 suites. In about 20 months, in the midst of the COVID pandemic, we have leased up to 90% occupancy, with an abundance of leads that have come digitally.
Kyle Simourd
Digital Marketing Audit
Unbiased Insights With Actionable Recommendations
Our audits provide objective insights into your marketing initiatives, analyzing current marketing and website performance, and the overall strategy being used.
The recommendations that ensue help put in place a growth strategy that you’ll feel confident investing in and executing.
- Audited by experts in each field, and not an automated report
- A holistic look at your website and online marketing activities
- Website, SEO, Paid Advertising Channels, Email Marketing, Social Media
- Discover opportunities and recommendations for growth
A holistic approach to analyzing your business and providing powerful insights into the problems being tackled and the solutions required.
Got questions about our audits? Give us a call:
Measuring opportunity
Request Your Quote
Quotes on Services That Deliver Positive ROI
Select this option if you more or less know the service/s you’re interested in. We will book a time with you to ask more questions and then prepare a quote tailored to your needs.
- No strings attached quotation
- No long-term contracts
- Expect transparency and real solutions
Got questions about getting a quote? Give us a call:
Ready for growth
Free Consultation
Quickly Determine Next Steps from Marketing Experts
We offer a free 15-minute consultation to answer questions and help assess your needs. If you are looking for consulting services or marketing strategy, please request a quote.
- Should you invest in a print ad, a radio ad, or digital ads?
- What marketing mix is best for a new residence or an existing one?
- How do you scale your move-ins or promote your brand?
- Should you invest in SEO or paid advertising?
- Do you need a new website or can the existing one be tweaked?
Want to speak to someone now? Give us a call:
Evaluate next steps
You’re in good hands
Each member of our team has deep expertise in their area of focus
We love what we do, period. When we accept a client, we take their success personally. You can count on us to take the time to understand your business and your goals. Using the right strategy and team members, we accomplish those objectives – and often exceed them.
Anneline Breetzke
President & CEO
Ryan Meghdies
Vice President of Innovation
Noshin Mehraein
Director of Business Growth
Daymon Pult
Website Design Lead
Joshua Arif
Website Developer Lead
Ana P.
Brand Designer
Kwabs M.
SEO Strategist
Seth M.
Paid Advertising Strategist
Catarina M.
Social Media Strategist
Chad A.
Content Marketing Strategist
- Our Track Record —Measurable ROI in 3 Months
We have proven results that are measured in the form of qualified leads. Even when we take over from another marketing agency, we have a track record of making a significant impact in increasing leads while reducing the average cost-per-lead. - Digital Marketing & Advertising Experts
We know that marketing KPIs like traffic actually mean nothing without an increase in revenue. That’s where we come in, no more confusing reports. We are about transparency, client education, and measurable growth. There’s no long-term contract, we know that you’ll never want to leave us. - Websites Built for Competitive Lead Generation
While we provide a number of website solutions, our main focus is building websites that are built for competitive lead generation. Our web design process is centred around marketing with a unique process that has proven results. - Data-informed Decisions
Should you be running a TV commercial, or radio ad, how about a billboard, what about mail programs? It’s time to consider the digital side in addition to those. We help you with data to understand and measure ROI so that you can make informed decisions on how best to reach your audience.
Our Partnership With
Greenhouse Marketing
Digital Seniority is proud to be the preferred digital partner of one of the leading marketing brands in the Senior Housing & Care industry – Greenhouse Marketing. Partnering with Greenhouse on select accounts means offline sales and marketing efforts are synchronized with online marketing efforts to deliver significant growth impact.
Greenhouse Marketing, Sales & Recruitment have been trusted by seniors’ housing and care industry leaders for more than 25 years. The deep expertise that Greenhouse brings, amplifies our digital marketing efforts for our customers. Contact us if you’d like to more about how to partner with Digital Seniority and Greenhouse Marketing together.
- Mystery Shops
- Operational Strategy & Support
- Sales Training & Support
- Leadership Guidance
- Talent Acquisition
- Recruitment
- Resident Decanting
- Engagement Surveying
Digital marketing has become a powerhouse of lead generation in the seniors’ housing sector. In some cases, our clients are seeing more than 75% of their leads coming from effective online initiatives.
But not all agencies are created equal. Digital Seniority has produced exponentially better results than we had experienced previously.
Digital Seniority trims away any wasted spend, concentrates only on true conversion metrics and, perhaps best of all, navigates both our team and our clients through the confusing labyrinth that is digital marketing in a way that is understandable and helps us make better decisions.
Heather Green
Founder & CEOGreenhouse Marketing
Discover missed opportunities Request your marketing audit
Website Design & Development
Websites are far more than a “digital business card”. It’s a lead generation tool that your users look to emotionally connect with who you are and what you are offering. It plays a significant role in setting up your sales team and establishing the perceived value of your product.
A well-designed website guides your audiences towards conversion by anticipating and meeting their needs. Our team invests significant research into qualitative and quantitative analysis, to determine the narrative of your specific audience.
Website Services for Senior Retirement Communities
Call our web design company to learn more about our unique approach for senior living retirement communities. The advanced marketing we integrate into websites for senior residence homes plays a significant role in the effectiveness of your SEO, Google Ads, Meta Advertising, and even offline sales efforts. Our case studies speak for themselves.
SEO Company for Senior Retirement Communities
Our SEO services for Senior Living Residence Homes has seen many retirement communities leaving money on the table by not taking advantage of SEO and letting their competitors take advantage. Our SEO agency has completed many audits and seen a complete lack of investment or misplaced investment when it comes to SEO. The challenge with SEO services is that it either needs to be done right, or not at all. When SEO is done right it is by far the #1 solutions for lead generation, this means significant and affordable opportunities for those that do take advantage.
We strongly believe in client education and transparency so you can see the activities we are doing every quarter and what measurable objectives we have tied to those activities.
Measurable & Transparent SEO for Senior Living Homes
We are believers in following the data. There’s a significant misconception that SEO is not measurable and that everyone has opinions but there’s no right answer – this is 100% incorrect. When you work with true experts, the mystery is taken away and you realize how calculated and extremely lucrative SEO can be.
Google Ads & Paid Advertising
Pay-per-click (PPC) is one of our sharpest weapons of choice for senior living retirement communities. Our Google Ads Agency takes a unique holistic approach to integrating and leveraging data from across marketing channels to reach note-worthy KPIs that lead to significant ROI.
By simultaneously analyzing both PPC services for senior residence homes (i.e. Google Ads and Microsoft Advertising) and organic search results we can gather intelligence on your customers to optimize Paid Search campaigns.
The goal is to target highly valuable traffic for individuals that are actively searching for your services right now!
Our Google Ads company has specialized expertise in the senior retirement community space. Target users that may be looking at your competitor’s website, stay top-of-mind for users that have already engaged with your brand online, and target users that have demonstrated interest in your services. Ready to maximize occupancy? Call to book your consultation.
We deliver
KPI’s that actually matter
What we care about…
Sales
Are your marketing efforts driving sales?
Leads
Qualified leads that enable your sales team to close.
CPA / CPL
How can we minimize the cost of generating a lead or sale?
Conversion Rate
How effective are your traffic funnels at generating results?
What we don’t care about…
Vanity Metrics
Your reports should help you understand business impact.
Unqualified Leads
What does your sales team think about your lead quality?
Unqualified Traffic
Did you know traffic is not a healthy target for paid ads.
Low LTV / Return Rate
Are you engaging / nurturing customers before and after?
Facebook Advertising & Paid Social Media
We have shown over and over again just how effective Meta Advertising (Facebook/Instagram) can be in growing your residence.
Our customers are pleasantly surprised when they see how many older adults, not just adult children, engage with their content on Facebook.
Apart from Meta ads, we also mix other paid social channels when and where they make sense – these include LinkedIn Ads, Twitter Ads, TikTok Ads, Pinterest Ads and more.
Our unique approach to paid social advertising for Retirement Residences is a key pillar in the success we achieve for our clients.
When you work with us, we craft advertising campaigns that speak to each of your audiences, at each step on the customer journey with messaging that turns them into a lead, and then a move-in.
We encourage you to think differently about paid social media, and give us a chance to show you just how powerful it can be for you!
Presell Content Marketing
Customer Journey Avatar Mapping
Offer Creation & Optimization
Organic Social Media Management
Branding, Graphic Design & Print
Retirement communities that are well-branded, and consistent across all channels, provide a memorable experience which sets their residence and services apart from the rest.
Don’t leave your future up to stock images. Your brand deserves better than that.
Creating consistent branding requires not just strong print marketing materials for your residence, it requires digital resources to function effectively on your website and in online marketing, too.
Whether you need to rebrand, get a new logo, develop print assets, a set of templates for social media, a style guide, signage, ad creatives, or any other design work – Digital Seniority’s creative department has the expertise of a branding firm to ensure your brand rises to the top.
Email Marketing & Automation
The backbone of every successful business or organization is a healthy, growing and active email list. Retirement Communities that work with us to develop strategies to properly segment and grow their email list are the ones where we’ve seen higher conversions.
Capture and nurture leads until they are ready for the next step with strategic email automation and content marketing.
Not everyone is ready to “book a tour” or “fill in the contact form”. Those forms are aimed at prospects who are called “hot leads”. What about “warm” or “cold” leads… how can you capture and nurture them until they are ready to take action?
The answer is developing a well-planned email marketing funnel that works with retargeting ad campaigns. It requires well-segmented email lists and automation that trigger based on prospect behaviour.
Product Splintering & Lead Magnets
List Building Funnels & Landing Pages
Marketing Automation & Integrations
How would you like to work with us?
Our full-service digital marketing agency provides high-end expert services with a highly strategic approach. We get involved to help residences and organizations grow!
Need a website that converts visitors to leads?
Our conversion optimized websites make even your best competitors look like you have a step up on them. Connect with us and learn about our unique research process, stunning designs, and unmatched development quality.
Get in touchLooking for a strategic partner to take the wheel?
While some businesses are looking for help with a specific marketing service, others believe that our expertise should take the lead. We work with select clients with healthy marketing budgets and a clear understanding of the value we bring.
Get in touchNeed a strategic digital marketing plan?
We have deep expertise in crafting digital strategies that deliver positive ROI. Our holistic approach considers your business goals, budget, customer journey, ideal customers, marketing mix, and more to craft plans that deliver results.
Get in touchWanting better results with your Paid Social Media?
Meta advertising is one of our primary sources of lead generation. And yet, most of our Paid Social audits reveal that a Facebook Business Manager has never been set up and that boosted posts is often the sole strategy for social media advertising.
Get in touchLooking for better results on Google Ads?
Google Ads management services require more effort today than it did just a few years ago thanks to the changes Google has made. Yet most Google Ads agencies have a set-it and forget-it approach and rely on automation tools. Don’t burn your budget, call us.
Get in touchLooking for better results with your SEO?
Our SEO service company gives clients access to industry SEO experts. Learn about how we break the traditional SEO agency approach. Our services include: On-Page, Off-Page, Technical, eCommerce SEO, Enterprise SEO, International SEO, Multilingual, Local SEO, and more.
Get in touchBig Goals. Proven Impact.
When we choose to work with an organization, we invest time and energy into thoroughly researching their position
in the market in order to craft websites and marketing strategies that deliver results that matter.
Cornerstone
This retirement community is run by a much larger development company with multiple locations. The client was blown away by the quality of thee website and especially the amount of leads pre-opening
5x growth on the launch of our new website and SEO strategy
3x conversion rate on Google Ads and mopped up the 90% wasted ad spend
979% increase in brand awareness through Meta (Facebook) Ads.
87.5% reduction in cost per lead from Meta Ads & Google Ads
- Website
- Advertising
- Strategy
United Active Living
We’ve been working with United Active Living since 2020, implementing growth strategies that increased occupancy even during COVID.
5x growth on the launch of our new website and SEO strategy
3x conversion rate on Google Ads and mopped up the 90% wasted ad spend
979% increase in brand awareness through Meta (Facebook) Ads.
87.5% reduction in cost per lead from Meta Ads & Google Ads
- Website
- Advertising
- Strategy
Ready for a free consultation?
