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Digital Seniority was recently highlighted in a feature article by Eldercare Review, showcasing our innovative approach to senior living marketing...
In this insightful interview, our Founder and CEO, Anneline Breetzke, shares how our unique strategies not only boost occupancy but also foster genuine connections between senior living communities and their ideal residents.
At Digital Seniority, we believe retirement communities are vibrant spaces where seniors can thrive, build meaningful connections, and experience true belonging. This philosophy guides every campaign we create. Our approach is far beyond merely filling suites - it’s about attracting residents whose values, interests, and lifestyles align perfectly with each community.
As Anneline stated in Eldercare Review, “Our approach is centered on understanding the distinct personality and goals of each community we work with. This customer-centric philosophy enables us to match seniors with communities that align with their needs and preferences, ensuring a meaningful connection.”
Personalized Marketing That Makes a Difference
Digital Seniority is committed to a personalized approach, crafting tailored strategies rather than one-size-fits-all solutions.
Our services span across multiple digital marketing channels, including targeted advertising on platforms like Facebook, Google, LinkedIn, Geo-fencing, comprehensive SEO strategies, conversion-optimized web design, branding, content marketing, and even innovative app development.
Through meticulous tracking and continuous performance analysis, we consistently deliver measurable results.
Our success stories speak volumes, such as helping a small retirement community increase occupancy from below 50% to over 80% with just an $800 monthly Meta ads campaign, or achieving a 300% surge in organic web traffic within six months for a large multi-location client.
Navigating Complexity with Strategic Community Matching
Choosing a retirement community is an intensely personal and emotional decision. We all know this.
Digital Seniority simplifies this by aligning community characteristics with prospective residents' preferences and needs.
Our collaborative model embeds us deeply within our client communities, allowing our marketing efforts to authentically reflect their unique missions and values.
Commitment to Innovation and Collaboration
Innovation is integral to Digital Seniority. We'll soon be launching an AI-driven app designed to enhance targeting and engagement in senior living marketing.
Our commitment to innovation helps our clients stay ahead in an increasingly digital landscape.
Whether serving small, independent communities or large-scale operators, we tailor our strategies to each client's budget and goals, often subsidizing costs for smaller communities.
We have a collaboration-focused approach which has transformed marketing outcomes for communities, driving sustained occupancy growth and securing their long-term success.
The Future of Senior Living Marketing
As the senior living sector evolves into the 2030 boom, Digital Seniority remains dedicated to setting new standards through strategic, innovative, and heartfelt marketing solutions.
We're proud to lead the charge - along with others - in redefining what's possible in senior living marketing... fostering authentic connections, building trust, and empowering communities to thrive.
Read the full article in Eldercare Review.
Book a Zoffee (coffee over Zoom) with us to explore what opportunities we can help unlock!
