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Frequently Asked Questions
Digital marketing targets seniors and their families online, ensuring your residence, service, or product remains a top choice during their search and decision-making processes.
We tailor content, visuals, and strategies to the preferences and needs of the senior demographic, and their adult children, ensuring relatability and trust.
Based on the Senior Living & Care niche, we often recommend a starting mix of Google Ads, Meta Facebook & Instagram) Ads, and email marketing, tailored to where your audience spends most of their time online.
The actual mix will depend on the type of residence, budget, location, and KPI timelines. For example, we also run LinkedIn Ads for some higher-priced residences that generate better financially qualified leads.
A full package would include a whole-brand strategy with KPIs, Web Design (website or advertising landing pages), Conversion-Rate Optimization, Google Ads, Meta Ads, YouTube Ads, LinkedIn Ads, SEO, Email Marketing, Content Marketing, Branding, Print Design, and other supporting services.
We focus on the key metrics that truly matter to your growth, such as:
- Leads (form fills or phone calls)
- Tours
- Move-ins
- Cost-Per-Lead (CPL)
- Cost-Per-Qualified-Lead (CPQL)
- Website Conversion Rate
Supporting metrics include:
- Engagement Rate
- Traffic
- Outbound Clicks
- Email Subscribers
- Social Likes/Follows
Our live 24/7 KPI Dashboard is linked directly to the platforms to provide transparent reporting, showing metrics such as leads generated, conversion rates, and cost-per-acquisition to demonstrate tangible outcomes.
All our strategies and content adhere to digital advertising guidelines and regulations, maintaining your integrity and reputation. However, these platforms are continually changing their policies, and although we are partners with them, we cannot guarantee every policy will be complied with. If there are policy violations as a result of our advertising efforts, we will advocate on your behalf to have them resolved.
Reputation management is one of our services that addresses how your brand is perceived and engaged with online. Depending on your service mix, we create a guide with best practices (and responses) to address negative feedback while spotlighting positive aspects of your services.
Yes, our SEO strategies are designed to improve organic search visibility, driving consistent and qualified traffic to your website.
While some strategies, like Meta Ads and Google Ads, can provide immediate traffic, others, such as SEO or content marketing, might take a few months to show significant results.
In most instances, our clients pay the ad platforms directly. We manage the budget with spend caps and constantly monitor ad performance to ensure optimal allocation for the best ROI across platforms.
Unlike other agencies, we do not take a percentage of ad spend allowing you to confidently scale without a conflict of interest.
Continuous learning and industry involvement are key. We're committed to understanding the changing preferences of the senior demographic and their families to keep strategies fresh and relevant.