Get Immediate Targeted Conversions

Drive Growth with Google Ads & PPC for Senior Care

Increase leads, sales, and occupancy through tailored Google Ads campaigns, spanning search, display, Google Business Profile, YouTube, and more, ensuring targeted reach and optimal conversions.

Google Ads for Senior Living

Get Immediate Targeted Conversions

Drive Growth with Google Ads & PPC for Senior Care

Increase leads, sales, and occupancy through tailored Google Ads campaigns, spanning search, display, Google Business Profile, YouTube, and more, ensuring targeted reach and optimal conversions.

Google Ads for Senior Living
Covenant Care
United Active Living
Agewise Marketing Automation Platform
Greenhouse Marketing, Sales & Recruitment
Sussex Retirement Living
IDA
Connect55+ Active Lifestyle Communities
Covenant Care
United Active Living
Agewise Marketing Automation Platform
Greenhouse Marketing, Sales & Recruitment
Sussex Retirement Living
Connect55+ Active Lifestyle Communities

Cost-effective Pay-per-Click Management

Drive Occupancy & Sales with Industry-Specific Google Ads Strategies

Google Ads and PPC (Pay Per Click advertising) stand as vital lifelines for senior living and care brands, particularly when organic SEO isn't yet generating qualified traffic. 


By harnessing these paid strategies, you tap into bottom-of-funnel interest, directly connecting with individuals actively in search of your services.


The pinpoint accuracy of Google Ads ensures you draw in more qualified leads in line with their specific searches.


Additionally, by featuring your Google Business Profile listing through an ad, you remain prominently positioned for those nearby, boosting both awareness and conversions within your local community.

Google Ads Bottom of Funnel

Why Senior Care Brands Choose Google Ads

Instant Visibility

Google Ads offers immediate online prominence, ensuring seniors and their families find your services first.

Target Active Searchers

Reach your desired audience—be it seniors or their loved ones—at the decision-making point with precise targeting.


Measurable ROI

Transparent tracking and analytics provide clear insights into ad performance and return on investment.

Flexibility & Control

Adjust campaigns in real-time based on feedback, ensuring optimal results and budget efficiency.

What's Behind Our Trusted Google Ads Success?

What's Behind Our Trusted Google Ads Success?

Clients trust our unparalleled Google Ads success rate, backed by our in-depth senior audience understanding, precise keyword strategies, empathetic ad creation, and meticulous ROI measurements tailored for the senior living and care sector.

A

Deep Audience Insights

We delve into the distinct needs and behaviors of the senior demographic and your unique selling proposition.

B

Targeted Keyword Focus

Prioritizing terms tied to your specific offering, and negating redundant terms to reduce ad spend waste.

C

Compassionate Ad Design

Developing ads that resonate, empathize, and engage with older adults and their families.

D

Strategic Conversion Drivers

Emphasizing pivotal moments like residence tours and care consultations.

E

ROI Accountability

Ensuring budget translates to genuine inquiries and tangible engagements.

F

Sector-Specific Expertise

Harnessing years of experience in the senior living and care niche.

Digital Seniority Web Design

Would you like us to audit your Google Ads?

Understanding the nuances of Google Ads, especially in the senior care sector, is crucial for success. If you're contemplating the efficacy of your current campaigns, allow us to take a look. We've assisted numerous brands in refining their strategy.

Would you like us to audit your Google Ads?

How Effective Are Your Facebook Ads?

Understanding the nuances of Google Ads, especially in the senior care sector, is crucial for success. If you're contemplating the efficacy of your current campaigns, allow us to take a look. We've assisted numerous brands in refining their strategy.

Digital Seniority Web Design

Our Google Ads Pay Per Click Ecosystem

Google Ads' pay-per-click is shaped by keyword relevance, ad alignment, landing page efficacy, and past metrics, which influence Google's quality score. Partner with an agency that holistically optimizes for peak engagement and conversions in senior living and care.

Google Ads Performance Factors

Analysis & Consultation

We begin by understanding the unique nuances of the senior care industry and discussing your specific goals.

Keyword Research

Identifying high-value, relevant keywords based on search behaviors of seniors and their families to ensure targeted ad placements.

Campaign Structuring

Organizing ad groups, campaigns, and settings to target different avatars and senior care services effectively and efficiently.

Ad Creation & Design

Crafting compelling, senior-focused ad copy complemented by engaging visuals or video content, if applicable.

Google Ads for Senior Living

Page Optimization

Ensuring that the user's post-click experience aligns with the ad's message and is optimized for conversions such as tours or consultation bookings.

Conversion Tracking

Implementing tracking tools to measure key actions like form submissions, calls, and other valuable user interactions.

Campaign Management

Regularly monitoring, tweaking, and optimizing campaigns based on performance data to ensure maximum ROI.

Reporting & Analysis

Providing clear, actionable insights and recommendations to continually refine and enhance campaign performance.

United Active Living

356%

Conversion rate increased by 110% across all channels and 356% for SEO

Established Multi-Residence

United Active Living

Grandview Retirement Living

Grandview Retirement Living

New Single Residence

80%

Occupancy in 10 Months

The Loyalist Retirement Residence

Loyalist Retirement Residence

Established Single Residence

400%

Increase in Leads

United Active Living

356%

Conversion rate increased by 110% across all channels and 356% for SEO

Established Multi-Residence

United Active Living

Grandview Retirement Living

Grandview Retirement Living

New Single Residence

80%

Occupancy in 10 Months

The Loyalist Retirement Residence

Loyalist Retirement Residence

Established Single Residence

400%

Increase in Leads

Let's Chat!

Speaking with people in the Senior Living & Care sector is something we genuinely enjoy. Working in this field can be challenging, and the privilege is ours to make every interaction with you a valuable one.

Canada Office

Mississauga, ON L5B 1M5

USA Office

Carlsbad, CA 92009

United Active Living

Careen Chrusch

I've had the pleasure of working with Digital Seniority over the past few years on SEO, website design, development, and paid advertising. They are highly knowledgeable, easy to work with, and focused on business goals. Detail-oriented, results-driven, and great at maximizing budgets. Highly recommended.

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Speaking with people in the Senior Living & Care sector is something we genuinely enjoy. Working in this field can be challenging, and the privilege is ours to make every interaction with you a valuable one.

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United Active Living

Careen Chrusch

I've had the pleasure of working with Digital Seniority over the past few years on SEO, website design, development, and paid advertising. They are highly knowledgeable, easy to work with, and focused on business goals. Detail-oriented, results-driven, and great at maximizing budgets. Highly recommended.

Frequently Asked Questions

Why is PPC important for the senior living and care industry?

PPC offers immediate visibility on search engines, targeting seniors and their families actively seeking care solutions, ensuring your residence, service, or product is front and center during their search.

How do we ensure that our ads reach the right audience?

We utilize precise keyword strategies, demographic targeting, and behavioral insights specific to the senior living and care audience to ensure your ads are seen by the right people.

Can we promote specific services or facilities within our organization?

Absolutely! Our tailored campaigns can highlight specific services, facilities, or offerings, driving targeted traffic based on user interest.

How do we measure the ROI of our PPC campaigns?

We provide transparent reporting on metrics like click-through rates, conversions, and cost-per-acquisition. This ensures you see the tangible outcomes of your ad spend.

Are Google Ads compliant with healthcare advertising regulations?

We ensure that all ads adhere to healthcare advertising guidelines and are compliant with regulations to maintain the integrity and reputation of your facility.

How do we address negative reviews or feedback that may show up alongside our ads?

Reputation management is key. We can advise on best practices for addressing feedback and ensure your ads highlight the positive aspects of your services.

Will PPC affect our organic search rankings on Google?

PPC and organic search are separate entities. While PPC provides immediate visibility, it doesn't directly influence your organic rankings. However, increased traffic and brand awareness can have indirect benefits.

How soon can we expect to see results from our PPC campaigns?

PPC can drive immediate traffic once campaigns are live. However, tangible outcomes like increased inquiries or tours might take a few weeks as we optimize for best results.

Do you manage ads on platforms other than Google?

Absolutely! We approach marketing holistically and have experts in each area to create an optimal marketing mix for your budget and goals.

How do you handle ad budgets and overspending?

We set strict daily and monthly budget caps to ensure no overspending. Regular monitoring allows us to optimize ad spend for best ROI.