Get Immediate Targeted Conversions
Drive Growth with Google Ads & PPC for Senior Care
Increase leads, sales, and occupancy through tailored Google Ads campaigns, spanning search, display, Google Business Profile, YouTube, and more, ensuring targeted reach and optimal conversions.
Get Immediate Targeted Conversions
Drive Growth with Google Ads & PPC for Senior Care
Increase leads, sales, and occupancy through tailored Google Ads campaigns, spanning search, display, Google Business Profile, YouTube, and more, ensuring targeted reach and optimal conversions.
Cost-effective Pay-per-Click Management
Drive Occupancy & Sales with Industry-Specific Google Ads Strategies
Google Ads and PPC (Pay Per Click advertising) stand as vital lifelines for senior living and care brands, particularly when organic SEO isn't yet generating qualified traffic.
By harnessing these paid strategies, you tap into bottom-of-funnel interest, directly connecting with individuals actively in search of your services.
The pinpoint accuracy of Google Ads ensures you draw in more qualified leads in line with their specific searches.
Additionally, by featuring your Google Business Profile listing through an ad, you remain prominently positioned for those nearby, boosting both awareness and conversions within your local community.
Why Senior Care Brands Choose Google Ads
Instant Visibility
Google Ads offers immediate online prominence, ensuring seniors and their families find your services first.
Target Active Searchers
Reach your desired audience—be it seniors or their loved ones—at the decision-making point with precise targeting.
Measurable ROI
Transparent tracking and analytics provide clear insights into ad performance and return on investment.
Flexibility & Control
Adjust campaigns in real-time based on feedback, ensuring optimal results and budget efficiency.
What's Behind Our Trusted Google Ads Success?
What's Behind Our Trusted Google Ads Success?
Clients trust our unparalleled Google Ads success rate, backed by our in-depth senior audience understanding, precise keyword strategies, empathetic ad creation, and meticulous ROI measurements tailored for the senior living and care sector.
A
Deep Audience Insights
We delve into the distinct needs and behaviors of the senior demographic and your unique selling proposition.
B
Targeted Keyword Focus
Prioritizing terms tied to your specific offering, and negating redundant terms to reduce ad spend waste.
C
Compassionate Ad Design
Developing ads that resonate, empathize, and engage with older adults and their families.
D
Strategic Conversion Drivers
Emphasizing pivotal moments like residence tours and care consultations.
E
ROI Accountability
Ensuring budget translates to genuine inquiries and tangible engagements.
F
Sector-Specific Expertise
Harnessing years of experience in the senior living and care niche.
Would you like us to audit your Google Ads?
Understanding the nuances of Google Ads, especially in the senior care sector, is crucial for success. If you're contemplating the efficacy of your current campaigns, allow us to take a look. We've assisted numerous brands in refining their strategy.
Would you like us to audit your Google Ads?
How Effective Are Your Facebook Ads?
Understanding the nuances of Google Ads, especially in the senior care sector, is crucial for success. If you're contemplating the efficacy of your current campaigns, allow us to take a look. We've assisted numerous brands in refining their strategy.
Our Google Ads Pay Per Click Ecosystem
Google Ads' pay-per-click is shaped by keyword relevance, ad alignment, landing page efficacy, and past metrics, which influence Google's quality score. Partner with an agency that holistically optimizes for peak engagement and conversions in senior living and care.
Analysis & Consultation
We begin by understanding the unique nuances of the senior care industry and discussing your specific goals.
Keyword Research
Identifying high-value, relevant keywords based on search behaviors of seniors and their families to ensure targeted ad placements.
Campaign Structuring
Organizing ad groups, campaigns, and settings to target different avatars and senior care services effectively and efficiently.
Ad Creation & Design
Crafting compelling, senior-focused ad copy complemented by engaging visuals or video content, if applicable.
Page Optimization
Ensuring that the user's post-click experience aligns with the ad's message and is optimized for conversions such as tours or consultation bookings.
Conversion Tracking
Implementing tracking tools to measure key actions like form submissions, calls, and other valuable user interactions.
Campaign Management
Regularly monitoring, tweaking, and optimizing campaigns based on performance data to ensure maximum ROI.
Reporting & Analysis
Providing clear, actionable insights and recommendations to continually refine and enhance campaign performance.
356%
Conversion rate increased by 110% across all channels and 356% for SEO
Established Multi-Residence
United Active Living
Grandview Retirement Living
New Single Residence
80%
Occupancy in 10 Months
Loyalist Retirement Residence
Established Single Residence
400%
Increase in Leads
356%
Conversion rate increased by 110% across all channels and 356% for SEO
Established Multi-Residence
United Active Living
Grandview Retirement Living
New Single Residence
80%
Occupancy in 10 Months
Loyalist Retirement Residence
Established Single Residence
400%
Increase in Leads
Let's Chat!
Speaking with people in the Senior Living & Care sector is something we genuinely enjoy. Working in this field can be challenging, and the privilege is ours to make every interaction with you a valuable one.
Canada Office
Mississauga, ON L5B 1M5
USA Office
Carlsbad, CA 92009
Careen Chrusch
I've had the pleasure of working with Digital Seniority over the past few years on SEO, website design, development, and paid advertising. They are highly knowledgeable, easy to work with, and focused on business goals. Detail-oriented, results-driven, and great at maximizing budgets. Highly recommended.
Send us a message...
Speaking with people in the Senior Living & Care sector is something we genuinely enjoy. Working in this field can be challenging, and the privilege is ours to make every interaction with you a valuable one.
Your information is kept confidential and secure!
Careen Chrusch
I've had the pleasure of working with Digital Seniority over the past few years on SEO, website design, development, and paid advertising. They are highly knowledgeable, easy to work with, and focused on business goals. Detail-oriented, results-driven, and great at maximizing budgets. Highly recommended.
Frequently Asked Questions
PPC offers immediate visibility on search engines, targeting seniors and their families actively seeking care solutions, ensuring your residence, service, or product is front and center during their search.
We utilize precise keyword strategies, demographic targeting, and behavioral insights specific to the senior living and care audience to ensure your ads are seen by the right people.
Absolutely! Our tailored campaigns can highlight specific services, facilities, or offerings, driving targeted traffic based on user interest.
We provide transparent reporting on metrics like click-through rates, conversions, and cost-per-acquisition. This ensures you see the tangible outcomes of your ad spend.
We ensure that all ads adhere to healthcare advertising guidelines and are compliant with regulations to maintain the integrity and reputation of your facility.
Reputation management is key. We can advise on best practices for addressing feedback and ensure your ads highlight the positive aspects of your services.
PPC and organic search are separate entities. While PPC provides immediate visibility, it doesn't directly influence your organic rankings. However, increased traffic and brand awareness can have indirect benefits.
PPC can drive immediate traffic once campaigns are live. However, tangible outcomes like increased inquiries or tours might take a few weeks as we optimize for best results.
Absolutely! We approach marketing holistically and have experts in each area to create an optimal marketing mix for your budget and goals.
We set strict daily and monthly budget caps to ensure no overspending. Regular monitoring allows us to optimize ad spend for best ROI.
