Meta Certified Marketing Partner

Strategic Meta Advertising for Senior Living & Care

Harness the power of Meta’s suite – Facebook, Messenger, Instagram, and WhatsApp – to reach seniors and their families with finely-tuned, strategic ad campaigns.

Meta Advertising

Meta Certified Marketing Partner

Strategic Meta Advertising for Senior Living & Care

Harness the power of Meta’s suite – Facebook, Messenger, Instagram, and WhatsApp – to reach seniors and their families with finely-tuned, strategic ad campaigns.

Meta Advertising
Covenant Care
United Active Living
Agewise Marketing Automation Platform
Greenhouse Marketing, Sales & Recruitment
Sussex Retirement Living
IDA
Connect55+ Active Lifestyle Communities

Future-proof your senior brand with Meta ads

Full-Funnel Facebook Advertising & Instagram Ads

Today, leads need a minimum of 22 brand interactions for independent living, assisted living, and memory care; and 28 for life plan communities before deciding.


Full-funnel Meta ads allow you to meet your leads wherever they are in their journey, creating deep, meaningful connections that not only raise awareness but also drive conversions.


If you're not continually filling your marketing funnel, your sales and occupancy levels will eventually decline.


Meta ads is one of the most cost-effective ways to future-proof your residence by keeping your funnel full.

Customer Journey

Leads need 22-28 interactions with Senior Living brands to decide.

Why Meta Ads Senior Living Brands Choose Meta Ads

Brand Expansion & Recognition

Expand your brand's reach, enhancing recall with seniors and decision-making family members on a vast network. Keep your brand top-of-mind.

Full-Funnel Customer Engagement

Seamlessly guide prospects through each stage in the customer journey, keeping your funnel full so there's no shortage of leads as occupancy levels wane.


Enhanced Lead Generation

Facebook and Instagram is one of our top lead generators, consistently capturing inquiries and tour bookings far below the industry's average cost per lead.

Cost-Effective Targeted Marketing

Meta ads provide targeted audience engagement and lead generation at a fraction of traditional marketing costs. Strategic media buyers know how to leverage this for growth.

Covenant Care
United Active Living
Agewise Marketing Automation Platform
Greenhouse Marketing, Sales & Recruitment
Sussex Retirement Living
Connect55+ Active Lifestyle Communities

Users aged 65 years and older are Facebook's fastest-growing demographic.

Why Clients Trust Our Meta Ads Success Rate

Why Clients Trust Our Meta Ads Success Rate

Excellence in Meta Ads for Senior LivingHarnessing deep sector insight and digital expertise, we consistently surpass industry averages, rafting campaigns that resonate deeply with all facets of the senior living and care community.

A

Specialized Facebook Campaigns for Senior Living

We masterfully tailor full-funnel campaigns for the Senior Living & Care audience that delivers impactful results at reduced acquisition costs.

B

Full-Funnel Touchpoints for Seniors & Their Families

We intercept and optimize essential touchpoints, engaging seniors and their families through smart segmentation and retargeting.

C

Conversion-Optimized Landing Pages

Our landing pages are designed to resonate with the unique needs and aspirations of seniors and the adult child ensuring optimal lead and sales conversion.

D

Copywriting & Creatives that Speak to the Heart

Navigating the complexities of senior care requires empathy. Our content is crafted both visually and emotionally to resonate with the Senior Living audience.

E

Proud Meta Certified Marketing Partners

As a recognized Facebook Marketing Partner, we harness exclusive tools, setting our clients apart in the Senior Living & Care market.

F

Momentum-Building Advanced Strategies

We use advanced techniques that build brand momentum. No ads are haphazard, each has its place in the overall lead-generation strategy.

Digital Seniority Web Design

How Effective Are Your Facebook Ads?

We have yet to do a Meta ads audit that doesn't offer profound insights and unlock untapped potential. We'll help identify any inefficiencies, uncover areas for improvement, and guide you towards a strategy that resonates, maximizes ROI, and consistently outperforms industry benchmarks.

How Effective Are Your Facebook Ads?

How Effective Are Your Facebook Ads?

We have yet to do a Meta ads audit that doesn't offer profound insights and unlock untapped potential. We'll help identify any inefficiencies, uncover areas for improvement, and guide you towards a strategy that resonates, maximizes ROI, and consistently outperforms industry benchmarks.

Digital Seniority Web Design

Our Meta Ads Blueprint for Senior Living & Care

We create marketing engines that build brand and lead-generation momentum with campaigns that resonate deeply with seniors and their loved ones.

Why Meta Ads are Critical for Cost-Effective Senior Living Marketing

Client Discovery

  • Understand the mission, values, and personality of each client.
  • Understand the client's goals, timeline, and budget.
  • Analyze competitors in their location or market.

Strategic Research

  • Map out customer journeys for each client persona.
  • Identify touchpoints, key messaging, objections, & competitor comparisons.
  • Determine the marketing mix and the role Meta is to play.

Technical Setup

  • Configure necessary tools and integrations including Facebook Business Manager, Pixel setup, and event tracking.
  • Integrate call tracking software for better lead reporting.
  • Web form tracking and email automation.

Digital Assets

  • Design conversion-optimized landing pages,if needed.
  • Create and curate engaging visuals.
  • Draft compelling ad copy variations.
Why Paid Social Is Critical for Cost-Effective Senior Living Marketing

Audience Segmentation

  • Create and refine custom audience lists.
  • Create retargeting audience segments.
  • Refine messaging to move prospects along the customer journey.

Campaign Launch

  • Initiate the campaign, ensuring all components align with the strategic vision and budget parameters.
  • Continuously monitor initial performance metrics.

Performance Analysis

  • Regularly review data-driven insights.
  • Make necessary adjustments to optimize ad performance, conversion rates, and overall ROI.
  • Review performance over various timeframes and assess for trends.

Test, Optimize, & Scale

  • Continuously test different ad variables, from creative elements to audience segments.
  • Compound social proof and optimize campaigns.
  • Scale successful strategies to maximize results and ROI.
United Active Living

356%

Conversion rate increased by 110% across all channels and 356% for SEO

Established Multi-Residence

United Active Living

Grandview Retirement Living

Grandview Retirement Living

New Single Residence

80%

Occupancy in 10 Months

The Loyalist Retirement Residence

Loyalist Retirement Residence

Established Single Residence

400%

Increase in Leads

United Active Living

356%

Conversion rate increased by 110% across all channels and 356% for SEO

Established Multi-Residence

United Active Living

Grandview Retirement Living

Grandview Retirement Living

New Single Residence

80%

Occupancy in 10 Months

The Loyalist Retirement Residence

Loyalist Retirement Residence

Established Single Residence

400%

Increase in Leads

Let's Chat!

Speaking with people in the Senior Living & Care sector is something we genuinely enjoy. Working in this field can be challenging, and the privilege is ours to make every interaction with you a valuable one.

Canada Office

Mississauga, ON L5B 1M5

USA Office

Carlsbad, CA 92009

United Active Living

Careen Chrusch

I've had the pleasure of working with Digital Seniority over the past few years on SEO, website design, development, and paid advertising. They are highly knowledgeable, easy to work with, and focused on business goals. Detail-oriented, results-driven, and great at maximizing budgets. Highly recommended.

Send us a message...

Speaking with people in the Senior Living & Care sector is something we genuinely enjoy. Working in this field can be challenging, and the privilege is ours to make every interaction with you a valuable one.

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  • Canada
  • USA
  • Other
How can we help?

Your information is kept confidential and secure!

United Active Living

Careen Chrusch

I've had the pleasure of working with Digital Seniority over the past few years on SEO, website design, development, and paid advertising. They are highly knowledgeable, easy to work with, and focused on business goals. Detail-oriented, results-driven, and great at maximizing budgets. Highly recommended.

Frequently Asked Questions

What is Meta advertising, and how does it differ from other advertising platforms?

Meta advertising refers to ad campaigns run on Facebook, Instagram, and other platforms under the Meta umbrella.


What makes it distinct is its extensive user base, incredible targeting capabilities, the integration of various platforms,and the ability to engage along the whole customer journey making it a potent tool especially for niche sectors like senior living.

How do Meta ads target the senior demographic specifically?

This depends on the type of senior living and care brand that is doing the advertising. Senior residences have to run ads in a special Housing category which limits some targeting features. However, we have mastered the art of using our ad creatives and copy to attract the right prospects despite that limitation. 


Senior-centric products and apps enjoy the full precision targeting and ecommerce functionality that Meta provides. We are able to target specific people age groups, interests, and behaviors relevant to seniors and their families. This granularity ensures that ads reach the most relevant audience, maximizing engagement and ROI.

What kind of ROI can we expect from a Meta ads campaign tailored for senior living?

While ROI can vary based on multiple factors, when tailored correctly, Meta ads for senior living consistently outperform industry averages. We often see increased engagement, lead generation, and conversions, given our niche-focused approach.

How do you ensure the privacy and safety of seniors when targeting them with ads?

We strictly adhere to Meta's privacy guidelines and best practices, ensuring data protection. Plus, we prioritize ethical marketing, ensuring content is respectful, relevant, and non-intrusive to the senior audience.


As Meta partners we are able to navigate Meta's somewhat tricky advertising policies.

What are the best practices for creating ad content that resonates with seniors and their families?

The key is authenticity, clarity, and relevance. Using imagery and messaging that reflects real senior experiences, addressing their pain points, and offering tangible solutions helps in making genuine connections.

How do you keep up with the ever-evolving algorithms and policies of Meta platforms to ensure optimal ad performance?

Our team stays updated with Meta's regular updates, training sessions, and best practice guidelines. This proactive approach ensures our strategies always align with the platform's latest standards, maximizing ad performance for the senior sector.

How frequently should we be running Meta ads campaigns for maximum impact in the senior sector?

Consistency is essential to building momentum that lowers cost per lead, and keeps your funnel full. Also, a continuous, well-optimized presence allows you to stay top-of-mind. 


However, the frequency can be adjusted based on specific goals, budget, and campaign performance insights.

Do you have any case studies or past results that showcase success with Meta advertising in the senior living space?

Absolutely! We have successfully executed numerous campaigns tailored for the senior sector, resulting in increased leads and conversions. We'd be happy to share detailed case studies showcasing our strategies and outcomes.

How does Meta advertising integrate with our current marketing strategy for senior living services?

Meta advertising can complement existing strategies by amplifying reach, kick-starting or boosting lead generation, retargeting potential leads, and reinforcing other marketing messages. We'll work closely with you to ensure seamless integration and alignment with your overall marketing goals.

What kind of ad spend should we anticipate for an effective Meta campaign targeting seniors?

Ad spend can vary based on campaign objectives, desired reach, and competition. However, even modest budgets can yield significant results when strategies are well-optimized for the senior demographic.

Do you take a percentage of our ad spend?

No, we do not take a percentage of ad spend. We want you to be able to scale your success without a potential conflict of interest.

What do your Meta advertising services cost?

We craft plans based no your needs, assets, and budget. Our lowest plan starts at $1,500 and our highest plans cap around $7,800.

What's the best way to get started with your services?

It's easy to get started, just book an initial call with us. If you're not ready for a call, send us a message with any questions you might have.

We're discerning in our partnerships. As a boutique agency, we prioritize quality over quantity, boasting a compact team of top-tier professionals. We value and reward our members' expertise.


Our aim? To collaborate with clients we genuinely resonate with, sidestepping aggressive sales in favor of genuine connections.