Meta Certified Marketing Partner
Strategic Meta Advertising for Senior Living & Care
Harness the power of Meta’s suite – Facebook, Messenger, Instagram, and WhatsApp – to reach seniors and their families with finely-tuned, strategic ad campaigns.

Meta Certified Marketing Partner
Strategic Meta Advertising for Senior Living & Care
Harness the power of Meta’s suite – Facebook, Messenger, Instagram, and WhatsApp – to reach seniors and their families with finely-tuned, strategic ad campaigns.








Future-proof your senior brand with Meta ads
Full-Funnel Facebook Advertising & Instagram Ads
Today, leads need a minimum of 22 brand interactions for independent living, assisted living, and memory care; and 28 for life plan communities before deciding.
Full-funnel Meta ads allow you to meet your leads wherever they are in their journey, creating deep, meaningful connections that not only raise awareness but also drive conversions.
If you're not continually filling your marketing funnel, your sales and occupancy levels will eventually decline.
Meta ads is one of the most cost-effective ways to future-proof your residence by keeping your funnel full.

Leads need 22-28 interactions with Senior Living brands to decide.
Why Meta Ads Senior Living Brands Choose Meta Ads
Brand Expansion & Recognition
Expand your brand's reach, enhancing recall with seniors and decision-making family members on a vast network. Keep your brand top-of-mind.
Full-Funnel Customer Engagement
Seamlessly guide prospects through each stage in the customer journey, keeping your funnel full so there's no shortage of leads as occupancy levels wane.
Enhanced Lead Generation
Facebook and Instagram is one of our top lead generators, consistently capturing inquiries and tour bookings far below the industry's average cost per lead.
Cost-Effective Targeted Marketing
Meta ads provide targeted audience engagement and lead generation at a fraction of traditional marketing costs. Strategic media buyers know how to leverage this for growth.






Users aged 65 years and older are Facebook's fastest-growing demographic.
Why Clients Trust Our Meta Ads Success Rate
Why Clients Trust Our Meta Ads Success Rate
Excellence in Meta Ads for Senior Living: Harnessing deep sector insight and digital expertise, we consistently surpass industry averages, rafting campaigns that resonate deeply with all facets of the senior living and care community.
A
Specialized Facebook Campaigns for Senior Living
We masterfully tailor full-funnel campaigns for the Senior Living & Care audience that delivers impactful results at reduced acquisition costs.
B
Full-Funnel Touchpoints for Seniors & Their Families
We intercept and optimize essential touchpoints, engaging seniors and their families through smart segmentation and retargeting.
C
Conversion-Optimized Landing Pages
Our landing pages are designed to resonate with the unique needs and aspirations of seniors and the adult child ensuring optimal lead and sales conversion.
D
Copywriting & Creatives that Speak to the Heart
Navigating the complexities of senior care requires empathy. Our content is crafted both visually and emotionally to resonate with the Senior Living audience.
E
Proud Meta Certified Marketing Partners
As a recognized Facebook Marketing Partner, we harness exclusive tools, setting our clients apart in the Senior Living & Care market.
F
Momentum-Building Advanced Strategies
We use advanced techniques that build brand momentum. No ads are haphazard, each has its place in the overall lead-generation strategy.

How Effective Are Your Facebook Ads?
We have yet to do a Meta ads audit that doesn't offer profound insights and unlock untapped potential. We'll help identify any inefficiencies, uncover areas for improvement, and guide you towards a strategy that resonates, maximizes ROI, and consistently outperforms industry benchmarks.
How Effective Are Your Facebook Ads?
How Effective Are Your Facebook Ads?
We have yet to do a Meta ads audit that doesn't offer profound insights and unlock untapped potential. We'll help identify any inefficiencies, uncover areas for improvement, and guide you towards a strategy that resonates, maximizes ROI, and consistently outperforms industry benchmarks.

Our Meta Ads Blueprint for Senior Living & Care
We create marketing engines that build brand and lead-generation momentum with campaigns that resonate deeply with seniors and their loved ones.

Client Discovery
Strategic Research
Technical Setup
Digital Assets

Audience Segmentation
Campaign Launch
Performance Analysis
Test, Optimize, & Scale

356%
Conversion rate increased by 110% across all channels and 356% for SEO
Established Multi-Residence
United Active Living

Grandview Retirement Living
New Single Residence
80%
Occupancy in 10 Months

Loyalist Retirement Residence
Established Single Residence
400%
Increase in Leads

356%
Conversion rate increased by 110% across all channels and 356% for SEO
Established Multi-Residence
United Active Living

Grandview Retirement Living
New Single Residence
80%
Occupancy in 10 Months

Loyalist Retirement Residence
Established Single Residence
400%
Increase in Leads












Let's Chat!
Speaking with people in the Senior Living & Care sector is something we genuinely enjoy. Working in this field can be challenging, and the privilege is ours to make every interaction with you a valuable one.
Canada Office
Mississauga, ON L5B 1M5
USA Office
Carlsbad, CA 92009

Careen Chrusch
I've had the pleasure of working with Digital Seniority over the past few years on SEO, website design, development, and paid advertising. They are highly knowledgeable, easy to work with, and focused on business goals. Detail-oriented, results-driven, and great at maximizing budgets. Highly recommended.
Send us a message...
Speaking with people in the Senior Living & Care sector is something we genuinely enjoy. Working in this field can be challenging, and the privilege is ours to make every interaction with you a valuable one.
Your information is kept confidential and secure!

Careen Chrusch
I've had the pleasure of working with Digital Seniority over the past few years on SEO, website design, development, and paid advertising. They are highly knowledgeable, easy to work with, and focused on business goals. Detail-oriented, results-driven, and great at maximizing budgets. Highly recommended.
Frequently Asked Questions
Meta advertising refers to ad campaigns run on Facebook, Instagram, and other platforms under the Meta umbrella.
What makes it distinct is its extensive user base, incredible targeting capabilities, the integration of various platforms,and the ability to engage along the whole customer journey making it a potent tool especially for niche sectors like senior living.
This depends on the type of senior living and care brand that is doing the advertising. Senior residences have to run ads in a special Housing category which limits some targeting features. However, we have mastered the art of using our ad creatives and copy to attract the right prospects despite that limitation.
Senior-centric products and apps enjoy the full precision targeting and ecommerce functionality that Meta provides. We are able to target specific people age groups, interests, and behaviors relevant to seniors and their families. This granularity ensures that ads reach the most relevant audience, maximizing engagement and ROI.
While ROI can vary based on multiple factors, when tailored correctly, Meta ads for senior living consistently outperform industry averages. We often see increased engagement, lead generation, and conversions, given our niche-focused approach.
We strictly adhere to Meta's privacy guidelines and best practices, ensuring data protection. Plus, we prioritize ethical marketing, ensuring content is respectful, relevant, and non-intrusive to the senior audience.
As Meta partners we are able to navigate Meta's somewhat tricky advertising policies.
The key is authenticity, clarity, and relevance. Using imagery and messaging that reflects real senior experiences, addressing their pain points, and offering tangible solutions helps in making genuine connections.
Our team stays updated with Meta's regular updates, training sessions, and best practice guidelines. This proactive approach ensures our strategies always align with the platform's latest standards, maximizing ad performance for the senior sector.
Consistency is essential to building momentum that lowers cost per lead, and keeps your funnel full. Also, a continuous, well-optimized presence allows you to stay top-of-mind.
However, the frequency can be adjusted based on specific goals, budget, and campaign performance insights.
Absolutely! We have successfully executed numerous campaigns tailored for the senior sector, resulting in increased leads and conversions. We'd be happy to share detailed case studies showcasing our strategies and outcomes.
Meta advertising can complement existing strategies by amplifying reach, kick-starting or boosting lead generation, retargeting potential leads, and reinforcing other marketing messages. We'll work closely with you to ensure seamless integration and alignment with your overall marketing goals.
Ad spend can vary based on campaign objectives, desired reach, and competition. However, even modest budgets can yield significant results when strategies are well-optimized for the senior demographic.
No, we do not take a percentage of ad spend. We want you to be able to scale your success without a potential conflict of interest.
We craft plans based no your needs, assets, and budget. Our lowest plan starts at $1,500 and our highest plans cap around $7,800.
It's easy to get started, just book an initial call with us. If you're not ready for a call, send us a message with any questions you might have.
We're discerning in our partnerships. As a boutique agency, we prioritize quality over quantity, boasting a compact team of top-tier professionals. We value and reward our members' expertise.
Our aim? To collaborate with clients we genuinely resonate with, sidestepping aggressive sales in favor of genuine connections.