Partnering for Results That Matter
Digital Seniority worked with us on our digital marketing and SEO, for the launch of a seniors residence with over 130 suites. In about 20 months, in the midst of the COVID pandemic, we have leased up to 90% occupancy, with an abundance of leads that have come digitally. Thanks!!!
Where We Began & What Needed Fixing
1. Budget Inefficiencies
Ad spend was not effectively distributed, leading to wasted clicks on low-intent searches.
2. High CPC & Ineffective Keyword Targeting
The account was spending on a number of non-converting keywords, leading to a high cost-per-click (CPC) and low conversion rates.
3. Low Conversion Rate & CTR
Ads were not compelling enough to drive higher engagement, resulting in lower click-through rates (CTR) and lower conversion rates.
4. High Volume of Low-Quality Leads
A significant percentage of leads were unqualified, impacting the efficiency of the sales team and reducing conversion rates.
Performance Overview
First Month Result
Second Month Result
Third Month Result
Fourth Month Result
Fifth Month Result
Key Takeaways
