New Single Residence

Grandview Retirement Living

We helped a brand new residence reach 80% occupancy within the first 10 months of opening (even during the pandemic).

Website Design

Graphic Design

Print Design

Google Ads

Branding

Facebook Ads

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Partnering for Results That Matter

We’re proud of our collaboration with Home Concierge and the measurable results we achieved together. Through in-depth auditing, SEO optimization, and a strategically crafted ad campaign, we significantly improved lead quality while reducing the cost per conversion. This is a great example of how a comprehensive approach delivers real business impact.

If you’re looking to identify gaps and boost your marketing performance, we’d love to help. Reach out for a tailored audit and discover what’s possible for your business.

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Kyle Simourd

Digital Seniority worked with us on our digital marketing and SEO, for the launch of a seniors residence with over 130 suites. In about 20 months, in the midst of the COVID pandemic, we have leased up to 90% occupancy, with an abundance of leads that have come digitally. Thanks!!!

Where We Began & What Needed Fixing

1. Budget Inefficiencies

Ad spend was not effectively distributed, leading to wasted clicks on low-intent searches.

2. High CPC & Ineffective Keyword Targeting

The account was spending on a number of non-converting keywords, leading to a high cost-per-click (CPC) and low conversion rates.

3. Low Conversion Rate & CTR

Ads were not compelling enough to drive higher engagement, resulting in lower click-through rates (CTR) and lower conversion rates.

4. High Volume of Low-Quality Leads

A significant percentage of leads were unqualified, impacting the efficiency of the sales team and reducing conversion rates.

Performance Overview

First Month Result

The 169% increase in CTR demonstrated that ad copy improvements and keyword optimizations successfully targeted more relevant audiences. However, impressions decreased, indicating improved budget efficiency but a need for better reach balancing.

Second Month Result

Impressions increased, indicating successful targeting refinements. However, CTR slightly dropped due to the introduction of broader keywords. Cost efficiency improved with a 4.18% reduction in cost per conversion.

Third Month Result

Fourth Month Result

Fifth Month Result

(Oct 2024 - Jan 2025 vs. June - Sept 2024)

Key Takeaways

◢ Higher lead volume and better conversion efficiency

◢ CTR increased by 236% due to improved ad copy, targeting,  and fraud prevention

◢ Cost per conversion dropped by 47%, enhancing campaign profitability

◢ SEO-PPC integration in January resulted in a 218% increase in conversions