Website Design & Development
Conversion-Optimized Websites for Senior Living & Care
Building for trust, clarity, and meaningful interactions with both seniors and their loved ones.
Website Design & Development
Conversion-Optimized Websites for Senior Living & Care
Building for trust, clarity, and meaningful interactions with both seniors and their loved ones.
Why does conversion-centric design matter?
Your website isn't just a digital space—it’s a decisive factor in choosing the right living or care solution.
In the Senior Living & Care sector, a conversion-focused website is essential. As seniors and families turn to online solutions, your website must be intuitive and trustworthy.
Decisions here are personal, so clarity, ease, and genuine care are paramount. Conversion-optimized design is the bridge between a visitor's intent and your services.
It's not just about looking good; it's about seamlessly prompting action.
Definitive Benefits of Websites Built for Senior Living Marketing
Increased Resident Admissions
A conversion-optimized website effectively guides potential residents and their families through the decision-making process, leading to higher admission rates.
Enhanced User Trust
By addressing specific needs and concerns of seniors and their families, a well-optimized site fosters trust, encouraging them to choose your facility over competitors.
Higher Return on Investment (ROI)
With improved conversion rates, the organization can achieve a better ROI on their digital marketing spend, maximizing profitability.
Streamlined User Experience
A conversion-focused design ensures that users find the information they need swiftly, enhancing satisfaction and reducing bounce rates.
Key Features of Our Conversion-Driven Websites
Key Features of Our Conversion-Driven Websites
Designing for the Senior Living & Care audience means understanding their unique decision drivers. Seniors and their families value clear information, easy navigation, and trustworthiness.
A
Responsive Design
Ensuring the website is accessible and looks great on all devices.
B
User-Friendly Layout
Making information easy to find and actions intuitive.
C
Trust Signals
Testimonials, reviews, and certifications that build credibility.
D
Clear Calls to Action
Guiding visitors towards the desired outcomes.
E
Engaging Visuals
High-quality images and videos that genuinely represent the senior living experience.
F
Fast Loading Speeds
Ensuring no website visitor leaves out of frustration, instead enhancing user experience and boosting conversions.
G
Accessibility Features
Making sure the site is usable for seniors with visual or auditory impairments, and compliant with Web Accessibility Standards.
H
Proper tracking
Proper tracking to report conversions back to Google Analytics and advertising platforms.
Wondering How Your Website Stacks Up?
Make data-driven decisions with an objective audit of your website and marketing performance. Understand your marketing performance and relative performance compared to your competition. Identify gaps and opportunities to prepare for sales/occupancy growth.
Wondering How Your Website Stacks Up?
Wondering How Your Website Stacks Up?
Make data-driven decisions with an objective audit of your website and marketing performance. Understand your marketing performance and relative performance compared to your competition. Identify gaps and opportunities to prepare for sales/occupancy growth.
Our Design Process for Senior Living & Care Websites
At the intersection of innovative design and senior care, we meticulously curate online experiences that echo the warmth and assurance families seek for their loved ones.
Research
Planning
Design
Content
Development
Testing
Launch
Maintenance
356%
Conversion rate increased by 110% across all channels and 356% for SEO
Established Multi-Residence
United Active Living
Grandview Retirement Living
New Single Residence
80%
Occupancy in 10 Months
Loyalist Retirement Residence
Established Single Residence
400%
Increase in Leads
356%
Conversion rate increased by 110% across all channels and 356% for SEO
Established Multi-Residence
United Active Living
Grandview Retirement Living
New Single Residence
80%
Occupancy in 10 Months
Loyalist Retirement Residence
Established Single Residence
400%
Increase in Leads
Let's Chat!
Speaking with people in the Senior Living & Care sector is something we genuinely enjoy. Working in this field can be challenging, and the privilege is ours to make every interaction with you a valuable one.
Canada Office
Mississauga, ON L5B 1M5
USA Office
Carlsbad, CA 92009
Careen Chrusch
I've had the pleasure of working with Digital Seniority over the past few years on SEO, website design, development, and paid advertising. They are highly knowledgeable, easy to work with, and focused on business goals. Detail-oriented, results-driven, and great at maximizing budgets. Highly recommended.
Send us a message...
Speaking with people in the Senior Living & Care sector is something we genuinely enjoy. Working in this field can be challenging, and the privilege is ours to make every interaction with you a valuable one.
Your information is kept confidential and secure!
Careen Chrusch
I've had the pleasure of working with Digital Seniority over the past few years on SEO, website design, development, and paid advertising. They are highly knowledgeable, easy to work with, and focused on business goals. Detail-oriented, results-driven, and great at maximizing budgets. Highly recommended.
Frequently Asked Questions
Unlike standard websites, a customer website's design, graphics, and functionalities are tailored to the distinct preferences and requirements of your unique residence, product, or service.
A custom website ensures that your brand resonates with your specific audience, setting you apart from the many other senior living and care services (that often look very similar).
Depending on complexity, features, and client-responsiveness, a website can take anywhere from 4-12 weeks from inception to launch.
Absolutely! Ensuring your website is not only mobile-responsive, but mobile-first, is a top priority to cater to all device users. Increasingly, we are seeing the rise of the "Digital Senior" who spends more time on mobile than even tablet.
Yes, we offer maintenance packages to ensure your site remains up-to-date and secure.
We quote based on each client's needs. Some clients only need landing pages, some need a full website, and others require complex multi-residence functionality.
What we can say is that we are not cheap "done for you in 48 hours" web designers that take shortcuts. We take far too much pride in our work to churn out generic, templated websites that are not optimized for conversion.
We believe if you're going to invest in what is meant to be your top 24/7 salesperson (your website), that you need to do it right the first time.
Your brand deserves a digital home that reflects your unique personality and value proposition. A site that doesn't just look amazing, but is designed in such a way to make it easy for your prospects to find what they're looking for and contact you for more.
It's these types of websites - strategically built for marketing - that become your primary lead-generators and pay for themselves in no time.
Yes! We want to empower you to make edits wherever possible without relying on a developer to make the changes.
Yes, post-launch, we offer training sessions to familiarize your team with the website's backend functionalities.
We cannot ensure your website is optimizes for SEO as this is an ongoing process that requires a paid service.
However, we incorporate SEO best practices during the development stage, ensuring structure and meta tags are optimized for visibility.
Yes, we can assist with both hosting and domain registration, offering a seamless website launch experience.
There is always a solution. And we can help you determine the best one for your needs.
Time
When we have a client that cannot afford to wait for a new website to be built but need to start generating leads asap, we build them a conversion-optimized landing page. A page specifically designed for paid advertising to convert those visitors into leads. We use this page (or set of pages) while the website is being built.
Money
We understand that a website investment might not be attainable for some. As such we offer a few options ranging from a payment plan, creating landings pages instead of a full site, to a subscription-based website.
When you combine any solution with our adversiting services, we know you will start generating more leads that turn into sales.
Our goal is to help you grow your revenue where affording a powerful new "lead generating" website is an easier step.
